Back Selling and Cross Selling Tactics

    by Paul Shuteyev

    Back Selling And Cross Selling Can Provide More Income Streams For Your Online Business

    Almost every online business follows a marketing basic model. This is a tried and tested system that would allow you to effectively sell your products in the World Wide Web. It is an automated system that could act as your sales agent 24 hours a day, 7 days a week, even when you're offline. Have you followed this basic model so far?

    Let's have a checklist:

    • Have you pinpointed your target market?
    • Have you come up with a product to sell?
    • Have you created a search engine-optimized website?
    • Have you promoted your website well, through article marketing, forum marketing, blogs, and outside links?
    • Have you come up with a sales page for your product?
    • Are you garnering enough traffic for your sales page?
    • Have you integrated a follow-up system in your website?
    • Have you determined a price for your product?

    If you have done all these things, then there is no reason why you shouldn't rake in some substantial earnings.

    The only concern left that we have to tackle is how to sustain your profit. Surely, if you'd gather a stable stream of visitors for your web page, you'd be able to generate some sales. But you should always aim for more.

    And this can be done through cross-selling and back selling.

    Cross-selling and back selling

    Cross-selling involves the sale of products related to the main products you are selling. For example, you are selling an eBook on dog grooming. You could offer supportive products like dog grooming kits, dog instructional videos, and the likes. You don't have to come up with these products yourself. You could simply look for other online businesses offering these items, and you could sign up as their affiliate. As an affiliate, you just have to refer people to the other business' sales page, and when the visitors you have referred would decide to make some purchases, you'll get a commission for every sale!

    Back selling is slightly more complicated. It involves offering your other products at the exact points of sale. Points of sale are those moments during the instruction when your customers are most willing to purchase something. By offering them other products during these times, there is a higher likelihood that they'd buy from you! These points of sale can be broken down into:

    • That moment when your customer clicks on the order button. He will be diverted to a new page for his payment details. You could include a pop-up for this page advertising your other products. Better yet, the pop-ups could even employ urgency marketing to better your chances of bagging more sales.
    • That moment when your customer has just purchased a product from you. Normally, he'll be redirected to a Thank You page. In the Thank You page, you could advertise other offers as well.

    When automating your online business, do keep these in mind. If you manage to integrate cross-selling and back selling tactics in specific points of your website, you'd be able to rake in more profit! It's as simple as that!

    Do you need some products to cross promote of to offer at the backend of every deal? You could check out the many affiliate programs online. For sure, there is one which is relevant to the subject your business is servicing. Simply choose the products that complement what you're offering, or at the very least, target the same audience your own products are aiming for. This would provide for you the greatest chance of success when it comes to the aforementioned supplements for your online sales.

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    Written by:
    Paul Shuteyev
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