Latest news, current events, and much more from the field of marketing.
Advantages of social bookmarks * storing key links on the net vs. on a local computer – allows access from any machine at any time, e.g. the local library (old hat, Backflip did this too) * a fast and very effective way to keep track of stuff – this means you are not waiting for the Google spider to visit any longer. You can get a RSS ping as soon as a link is added. * examining tags per link, gives you a feel for how the rest of the world sees things vs. your private ontology. * using a […]
Top-10 list of corporate marketers for 2007 *1*AT&T Despite being acquired by SBC, the new AT&T continues its strong and visible presence in the Asian-American community, and is an early pioneer in the U.S. Asian market — allocating one of the largest national budgets to address the diversity of its Asian-American consumer base. Its leaders continue to believe in multicultural marketing, and allocate its marketing resources wisely. AT&T is also one of the leading employers of Asian Americans in the country, with executives and employees who are visibly engaged in community-based organizations locally, regionally and nationally. Their commitment to the […]
Nicola Thomson was appointed marketing director of Magic 105.4 in December 2005. She joined the Emap radio station from Jazz FM, where she was head of marketing. Previously, she was part of the team that launched Carlton Screen Advertising in the UK and Ireland. Here I post the interview with Nicola Thomson about her ideas on making marketing more “workable” and easy using latest technologies and methods! Enjoy it, my friends! How would you sum up Magic’s current marketing strategy? It’s simple – we’ve stuck to what we know best, more music less talk with great competitions, and Magic continues […]
Mark Zuckerberg [ Facebook ] 23 years old | $700M Andrew Gower [ Runescape ] 28 years old | $650M Blake Ross and David Hyatt [ Mozilla ] 22 years old | $120M Chad Hurley [ Youtube ] 30 years old | $85M Angelo Sotira [ Deviant ART ] 26 years old | $75M John Vechey [ PopCap Games ] 28 years old | $60M Alexander Levin [ WordPress ] 23 years old | $57M Jake Nickell [ Threadless ] 28 years old | $50M Sean Belnick [ Biz Chair ] 20 years old | $42M Kevin Rose [ Digg […]
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The International Marketing Organisation warns! One of the main reasons why many small businesses fail, is that they get too many new customers. What’s that I hear you say? You thought you were supposed to get new customers. Well yes, you do want to get new customers, but only if they come back and buy from you at least 5 times. Let me explain what I mean. Each time you market to a new customer it costs you money. This is known as your acquisition cost. To calculate your acquisition cost, you need to workout the cost of your marketing, […]
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