Email Marketing Strategy


Email marketing strategy is comprised of lots of small blocks connected with each other. The way these blocks are connected and the order of the steps you take during your email campaign both dictate its success. Follow our blog, and you’ll always know how to build your own email marketing strategy in a way that yields the most desirable results with minimum effort involved.

comments 19.05.2021 Natalia Shmorgun @ Email Marketing Strategy

How smart is your e-mail marketing campaign?

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If you do not know what email marketing metrics analytics is, then you are welcome! Read the article and find out how to make your newsletter 50% better.

comments 23.04.2021 Irina Podorvan @ Email Marketing, Email Marketing Campaigns, Email Marketing Design, Email Marketing Strategy, Email Marketing Tips

How to create promo emails that increase sales

How to compose a business

Email marketing gives a great opportunity to communicate with clients personally. You can inform them or promote goods in email. In the case of the newsletter is perfect, the customer makes a purchase. Read the article and we reveal the secrets of crafting a promo email that sells.

comments 02.04.2021 Irina Podorvan @ Email Marketing, Email Marketing Campaigns, Email Marketing Design, Email Marketing Strategy, Email Marketing Tips, Email Newsletters

Top 12 Email Marketing Tutorials That Really Help

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Do you want to start your own business, but don’t know how to make your email campaign successful? Or you have made email advertising but have no feedback. Don’t worry! We have good news for you. Catch the moment and read the list of the most useful and important articles, that will help you to improve your communication with the clients.
Are you ready? GO!

comments 17.08.2020 Irina Podorvan @ Email Marketing Examples, Email Marketing Strategy, Email Marketing Tips

Personalization in cold emails. Warm ice of recipients’ hearts

Email personalization in cold emails

Personalization is commonly used for mass mailing to current clients. But what about cold emails? It is also a great opportunity to use email personalization. Users left personal data without any doubts and it is easy to get them. In this article, we tell how to add personalization in a cold email campaign.

comments 10.02.2020 Chintan | InboxArmy @ Email Marketing, Email Marketing Strategy, Email Marketing Tips, Guest Post

Applying the Principles of Dating for Successful Email Marketing (Updated)

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So how do swoop in and leave an impression? Catchy taglines, marketing gimmicks and flashy visuals might catch your consumer’s eye. But what they really want is something more profound.
That’s the only way to make them your endgame.
Lucky for you, we’ve created an effective guide that teaches you how to achieve this feat:

comments 15.04.2019 Chris Donald @ Email Marketing, Email Marketing Strategy, Guest Post

How to Keep Your Emails Away from the Promotions Tab of Gmail

How to reach Gmail inbox

Moreover, even if your user does check their Promotions tab, your email will be lying in the midst of a plethora of other marketing emails. So, no matter how much of your effort goes into crafting engaging content for the readers, if your email gets buried in the Promotions tab, the chances of it being noticed are slim.
You can’t make changes to Google’s algorithms that work in the background to decide which email goes under which tab. However, you can make a few changes in your emails to make them recognized as primary emails.

comments 29.10.2018 Daria Ivanishina @ Email Marketing, Email Marketing Design, Email Marketing Strategy, General

Halloween email ideas: Grab your treats with the spooky newsletter!

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Halloween is just around the corner. It’s time to treat subscribers! Halloween is the beginning of the biggest and the most active shopping times of the year. Starting from now, you’ve got a great opportunity to interest your consumers with scary-good offers and promotions, to earn the loyalty of clients and get the profit for […]