Massmailsoftware Blog category Email Marketing

Valentine’s Day is right around the corner, and you know what that means: love is in the air! If you’re planning on sending out a message to your customers or fans on February 14, don’t forget to make it special. Valentine’s Day email subject lines have been known to inspire romance, and they can also help generate some business. Valentine’s Day is a big holiday for retailers: with $17 billion in sales and over 45% of those sales happening in the last two weeks leading up to the holiday, it’s no wonder that marketers are looking for new ways to […]

Cold emailing is another way to spread the word about your services and products. This type of outreach campaign has some challenges that you might not use for the first time. But if you do it right, cold emailing will be a great tool for you. In this article, we’ll give you the answers to the questions: «What is a cold email?» and «How do I use it effectively in my outreach?» What Is A Cold Email? A cold email is an unsolicited email you send to your potential prospects. It is not the same as spamming and does not […]

The Internet was designed as a closed military network, over time the network became open, miscalculations surfaced, the result of which is DOS attacks, DNS name spoofing, worms, spam and much more. These are all realities of today’s Internet, as well. The sender policy framework is just one of the attempts to fix the situation. So, if you use email explorer, you understand that modern SPF is more about the protection of the email recipients from spam attacks. How does SPF record work? What are spf records? SPF (Sender Policy Framework) is a DNS spf records containing a list of […]

Most of us have an automatic email responder on our landline and mobile phones. But few people have such a function configured for bulk email alongside email hunter or email verifier. In this case this is not just a user notification that the letter has been received, it is also a great way to promote your service, product, website, etc. This time using an automated email responder for email marketing is an issue in question.  What are email autoresponders used for? Usually, the autoresponder for email is activated when the subscriber does not respond for a long time or is unavailable. The […]

Emails arguably make the best channel for running intense marketing campaigns. In fact, 81% of small businesses leverage them as their primary channel for acquiring customers, given that a typical welcome email has an average open rate of 8%. Besides customer acquisition for sales generation, email marketing can also be critical when building brand awareness or retaining existing clients.  However, you might need to integrate an email deliverability tool into your strategy, especially if you are going to get the most out of this marketing channel. Here is a definitive guide to email deliverability tools, why they are important, and […]

A prospect list is an essential component of the sales process and the first item on your outbound lead generation checklist. Whether you’re running email campaigns, social media, or paid ads, your prospect list must be on-point if you’re to gather the most-likely-to-convert leads for your business. If you’re always generating inconsistent sales numbers, it could mean one of three things. First, your lead generation campaigns are not consistent. Second, your prospects are not responding well to your message. Third, and most often forgotten, is that you’re always creating a prospect list that doesn’t capture the prospects’ needs or misrepresents […]