Email Marketing

comments 19.05.2021 Anastasia Sukhareva @ Email Marketing, Email Marketing Design, Email Marketing Tips, Email Newsletters

The problem of image-based newsletters: Cool but Spammy


Image-only emails are rather risky. But why a majority of the brands ignore this fact? Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer?
Well, it could be until today, because we are going to analyze all the pros and cons of using the image-based newsletters in business.

comments 07.05.2021 Ira Byvalkevich @ Email Marketing

Email Marketing Statistics and Measuring Tools

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In the case you need some more insights on the most important email analytics & metric, as well as effective tools for measuring, look through the latest list of KPIs in an incredible infographics that help you to always evaluate the work of your mailings.

comments 07.05.2021 Ira Byvalkevich @ Email Marketing

Freedom for subscribers: How to unsubscribe a client from SMS mailing


How to stop text message? Many marketers feel that it is not necessary to make sure that it is easy for a customer to unsubscribe from texts. To refuse getting SMS is a natural right of any subscriber. And sooner or later it happens. Your task is to arrange it effectively with respect to our clients and no harm for our messaging success.

comments 04.05.2021 Ira Byvalkevich @ Email Marketing

Personalization is not just a name. Get full of personalized mass emails


Personalization of email newsletters is the process of creating emails that take into account the personal data of their recipients: their preferences, interests, place of residence, gender, age, and other factors. Continue reading to find out what that is and how to use it appropriately to achieve success in email marketing, which way is too challenging nowadays.

comments 30.04.2021 Ira Byvalkevich @ Email Marketing

Once, twice, regularly? How to get results without annoying your recipients


The frequency of sending email newsletters influence the effectiveness of the whole campaign. Read the article to find out how often to send emails to build strengthen email campaign.

comments 27.04.2021 Natalia Shmorgun @ Email Marketing

Primary, Promotions or Spam? How to get to the right Gmail folder


Each marketer dreams of “Primary” and is afraid of “Spam”. In this article we tell you some tricks how to make emails hitting into Primary, Promotions and Spam.

comments 26.04.2021 Danish Mehmood @ Email Marketing, Guest Post

The Best Time to Send Emails (Backed by Expert Research)

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Email marketing isn’t simple. To start a mass mailing campaign you should take into account many factors. For example, the quality of mailing base, email’s content and the most appropriate time to start the mass mailing campaign. Read the article to know what hours, day and month are the best for sending emails.