Email Marketing Tips


Your email campaign might be close to perfect, but there is always a little something that might help you polish your email marketing strategy and make you ultimately proud of it. Our blog presents you with email marketing tips to give your email campaign a new and fresh look. As a marketing expert, you probably know that even the little and seemingly unimportant things can have a great effect on the end result. Stay on the lookout for new email marketing tips from Atompark Software!

comments 25.03.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Design, Email Marketing Tips, Email Newsletters

The problem of image-based newsletters: Cool but Spammy

Image-based emails

Image-only emails are rather risky. But why a majority of the brands ignore this fact? Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer?
Well, it could be until today, because we are going to analyze all the pros and cons of using the image-based newsletters in business.

comments 14.03.2019 Chintan | InboxArmy @ Email Marketing, Email Marketing Strategy, Email Marketing Tips, Guest Post

Applying the Principles of Dating for Successful Email Marketing

Principles of Dating in Email Marketing

So how do swoop in and leave an impression? Catchy taglines, marketing gimmicks and flashy visuals might catch your consumer’s eye. But what they really want is something more profound.
That’s the only way to make them your endgame.
Lucky for you, we’ve created an effective guide that teaches you how to achieve this feat:

comments 07.03.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Campaigns, Email Marketing Tips, Email Newsletters

Hacking tips on How to stand out in the “Inbox” folder

Bright Subject line and Pre-header

There is a legend about the 100% Email Open Rate. But in fact, you’ll get such success only if you send newsletters to your family members (but there is no guarantee). The average Open Rate of the mass mailing campaigns in the marketing/advertising industry is 17.85%.
But there is a chance to make this fairytale more real.
Wanna win the perpetual battle for attention in the inbox? Read this article and find out practical hacks on how to improve the newsletters to make it noticeable for the user.

comments 16.03.2018 Anastasia Sukhareva @ Email Marketing Design, Email Marketing Tips, General

The basic set of free tools for the creation of bright content

Bright content creation tools

The use of ”naked” text and stock images is considered to be a “mauvais ton”. Therefore, it is very important to insert not only high-quality but also original graphics in newsletters. But how to create it?
Atompark Software prepared a list of best free tools that will help to create bright content for your email marketing campaigns.

comments 01.04.2014 Evgeniy Kralich @ Email Marketing Tips, General

Improve Email Deliverability: 6 Important Rules

wild gunman

When you shoot, you want to hit something, when you send emails to a large list of recipients, you want them to receive your email. We are going to talk about the most important things that will help your email hit the target.

comments 13.02.2014 Evgeniy Kralich @ Email Marketing, Email Marketing Tips

Email List Cleaning: Call the Ambulance

doctor mario

Broken email addresses in your email list is like a virus which causes bounce rate increase and your email marketing campaign being unhealthy as a result.

comments 27.12.2013 Evgeniy Kralich @ Email Marketing Tips

Email Campaign on Steroids or Mass Gainer for Your Email List

magic-pill-large

The sustainable success of your marketing campaign depends on the e-mail list you create. Always remember that a business thrives on repeat customers. Once you make a sale, this is where your real task begins. You have to create a connection with your customer right there, and adding him/her to your e-mail list is the […]