Email Marketing Tips

Image-only emails are rather risky. But why a majority of the brands ignore this fact? Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer?
Well, it could be until today, because we are going to analyze all the pros and cons of using the image-based newsletters in business.

So how do swoop in and leave an impression? Catchy taglines, marketing gimmicks and flashy visuals might catch your consumer’s eye. But what they really want is something more profound.
That’s the only way to make them your endgame.
Lucky for you, we’ve created an effective guide that teaches you how to achieve this feat:

There is a legend about the 100% Email Open Rate. But in fact, you’ll get such success only if you send newsletters to your family members (but there is no guarantee). The average Open Rate of the mass mailing campaigns in the marketing/advertising industry is 17.85%.
But there is a chance to make this fairytale more real.
Wanna win the perpetual battle for attention in the inbox? Read this article and find out practical hacks on how to improve the newsletters to make it noticeable for the user.

The use of ”naked” text and stock images is considered to be a “mauvais ton”. Therefore, it is very important to insert not only high-quality but also original graphics in newsletters. But how to create it?
Atompark Software prepared a list of best free tools that will help to create bright content for your email marketing campaigns.

When you shoot, you want to hit something, when you send emails to a large list of recipients, you want them to receive your email. We are going to talk about the most important things that will help your email hit the target.

Broken email addresses in your email list is like a virus which causes bounce rate increase and your email marketing campaign being unhealthy as a result.

The sustainable success of your marketing campaign depends on the e-mail list you create. Always remember that a business thrives on repeat customers. Once you make a sale, this is where your real task begins. You have to create a connection with your customer right there, and adding him/her to your e-mail list is the […]