Images are great attention-catchers and it’s extremely important to use them the right way. When it comes to backgrounds, you get additional layering possibilities and you can place the key message on top of background images. Read the article to learn basic tips on how to implement background images in a newsletter.
Have you created the perfect newsletter with lots of text and pictures? Do not rush to send it, because there is one problem. Gmail clips emails. What to do with this? We have described and demonstrated in examples how to deal with evil Gmail. Read the article to avoid frequent mistakes and let readers see your email in full.
The most mysterious holiday is coming, and all the stores start to wrack brains on how to impress customers and increase profit.
This year we propose you to impress shoppers and to get higher ROI by the dual power of thematic bulk text messages and emails.
Read the article and know how to make a multichannel marketing campaign before the holiday.
The majority of marketers have problems with when and how to send reminders. To make the things clear I found out for you all the details on: what is email reminder, remind e-newsletters mistakes, how to create gentle email reminders, the frequency of sending such newsletters.
Do you want to start your own business, but don’t know how to make your email campaign successful? Or you have made email advertising but have no feedback. Don’t worry! We have good news for you. Catch the moment and read the list of the most useful and important articles, that will help you to improve your communication with the clients.
Are you ready? GO!
Image-only emails are rather risky. But why a majority of the brands ignore this fact? Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer?
Well, it could be until today, because we are going to analyze all the pros and cons of using the image-based newsletters in business.
There is a legend about the 100% Email Open Rate. But in fact, you’ll get such success only if you send newsletters to your family members (but there is no guarantee). The average Open Rate of the mass mailing campaigns in the marketing/advertising industry is 17.85%.
But there is a chance to make this fairytale more real.
Wanna win the perpetual battle for attention in the inbox? Read this article and find out practical hacks on how to improve the newsletters to make it noticeable for the user.