Digital Marketing Spending – Statistics 2010, Forecasts 2011
Here are statistics on digital marketing spending in 2010. Some $154.4 billion was spent on direct and digital advertising in 2010, up 2.7% over 2009 levels. Of that amount, digital spending accounted for $27.7 billion, driven by search and targeted display advertising:
* Search spending accounted for 56.3% of digital spending in 2010, reaching $15.6 billion, up 6.4% from 2009 levels.
* Display accounted for 33.6% of digital in 2010, reaching $9.3 billion, up 10.7%.
* Email marketing accounted for 5.1% of digital, reaching $1.4 billion, up 8.6%.
* Mobile accounted for 3.2% of digital, reaching $0.9 billion in spending, up 30.8%.
* Social apps and widgets, and listening platforms, together accounted for 1.4% of digital spending, reaching $0.4 billion, up 5.4%.
* Lead generation spending accounted for 0.7% of digital, reaching $0.2 billion, up 5.5%.
US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, digital spending is expected to reach $31.6 billion, up 14.0% from the previous year.