Mobile Email Marketing 2011 – Tips, Tricks and 5 Best Practices
Smartphone of 2010/2011
Hope you're doing well! Year 2011 is coming. What will it bring? Seasons are changing, markets are changing - and we need to prepare some special techniques to remain stable and successful in 2011. Let's talk about Mobile Marketing, not SMS/MMS/BlueTooth, but just mobile market and mobile email marketing this time.
50% of Americans will have Smartphones by December 2011.
Mobile Email Marketing - 5 Best Practices 2010/2011
Single column layout
Short, to the point
Link to a static page online
Larger graphics with calls to action
3.) Subject lines
4 words ~ 21 characters (front load most important information first)
4.) Send times
Not as sensitive any more as emails are checked several times a day, almost instant response