Mobile Email Marketing 2011 – Tips, Tricks and 5 Best Practices

Hi friends,

Hope you’re doing well! Year 2011 is coming. What will it bring? Seasons are changing, markets are changing – and we need to prepare some special techniques to remain stable and successful in 2011. Let’s talk about Mobile Marketing, not SMS/MMS/BlueTooth, but just mobile market and mobile email marketing this time.

50% of Americans will have Smartphones by December 2011.

Mobile Email Marketing – 5 Best Practices 2010/2011

1.) Design

• Single column layout
• Short, to the point
• Link to a static page online

2.) Components

• Larger graphics with calls to action

3.) Subject lines

• 4 words ~ 21 characters (front load most important information first)

4.) Send times

• Not as sensitive any more as emails are checked several times a day, almost instant response

5.) Use of QR codes