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Mobile Email Marketing 2011 – Tips, Tricks and 5 Best Practices



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Smartphone of 2010/2011[/caption]

Hi friends,

Hope you’re doing well! Year 2011 is coming. What will it bring? Seasons are changing, markets are changing – and we need to prepare some special techniques to remain stable and successful in 2011. Let’s talk about Mobile Marketing, not SMS/MMS/BlueTooth, but just mobile market and mobile email marketing this time.

50% of Americans will have Smartphones by December 2011.

Smartphone Market Statistics, End of 2010

Mobile Email Marketing – 5 Best Practices 2010/2011

1.) Design

  • Single column layout
  • Short, to the point
  • Link to a static page online

2.) Components

  • Larger graphics with calls to action

3.) Subject lines

  • 4 words ~ 21 characters (front load most important information first)

4.) Send times

  • Not as sensitive any more as emails are checked several times a day, almost instant response

5.) Use of QR codes

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Written by: Paul Shuteyev

I am an internet-marketing specialist.