comments 16.12.2010 Paul Shuteyev @ Email Marketing News, General, Marketing, Search Engine Optimisation Tips

200 Algorithms of Google – Will “Social Rank” die in 2011?



200 Algorithms of Google - Social Rank

200 Algorithms of Google - Social Rank

Hi friends,

Google equals power, so as Facebook and Twitter. So does it mean that we’ll have a clash of media and search titans in 2011? Google is known as the most individual and independent search engine that changes its algorithms and analyzing processes quite often. The news is Google recently stated that they have over 200 factors in the ranking algorithm and each one of the factors may have several variations within each as well.  Now with one of these factors being ‘social rank’  how much of an affect does social have on rankings?

  • Google Algorithms – …To Serve and Protect. Does it mean that you won’t be able to kill two birds with one stone – promote your products via Social Network and promote your website in Google via ‘Social Network’-SEO to promote your products then?

Original Content by Nick LeRoy is available here – http://nickleroy.com/social-rank-will-die-in-2011

The ‘Social Ranking’ Concept

Both Google and Bing have stated that they utilize social signals as a part of their organic ranking algorithm.  The idea behind it is that if you’re an authoritative Twitter account tweeting out links that some organic value should come from it.  The more authoritative the Twitter user the more value a tweet will be worth.

URL Shortner Effects?

It’s extremely common for Twitter users to utilize a URL shortner within a tweet. What I would like to know is if using a URL shortner causes any loss of value within these ‘social votes’.   Assuming the shortner is using a 301 redirect can we assume all the value is passed?  If we were to cannibalize tweets by posting the full URL would we get additional ‘social juice’?  Only time will tell the answers to these questions.

Will Buying Twitter Accounts / Tweets Be The Next “Thing”?

Now that Google and Bing have openly admitted to social accounts adding value to organic rankings, do we have to worry about SPAM?  How about people looking to purchase authoritative Twitter accounts?  I haven’t found anything official in the Twitter T.O.S. (outside of squatting) but I can’t imagine Google or Bing supporting this.  Just like links and PageRank (to an extent) there are reasons why some accounts offer more value then others.  Simply purchasing authoritative accounts would be an easy way to game the ranking algorithm.

Let’s go further and imagine that in a perfect world no authoritative Twitter user would sell their account.  What about individual Tweets? If I offer you $200 to send out 140 characters advertising my site would you say NO? I truly would be ecstatic to see everyone deny these offers but on the other hand I do understand that people like to eat too! If ‘social rank’ truly plays a role in organic rankings then we should all be prepared for these types of SPAM… I mean tweets.

‘Social Rank’ Will Probably Die in 2011

Considering the 200+ ranking factors that make up Google’s ranking algorithm I doubt that this ‘social rank’ plays a significant role.  In the world of SEO it’s believed that everything and anything helps. I can’t imagine ‘social rank’ being a viable long term technique worth investing in.  As mentioned above it’s simply too easy to game.  I’m going to make the bold statement that ‘Social Rank’ will be a non-factor by the end of 2011.

Please see original article by Nick LeRoy here – http://nickleroy.com/social-rank-will-die-in-2011

200 Algorithms of Google – Will “Social Rank” die in 2011?
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Written by: Paul Shuteyev

I am an internet-marketing specialist.

 

Responses (8) on "200 Algorithms of Google – Will “Social Rank” die in 2011?"

  1. Paul,with all do respect – Thanks for the info!

    joe somerville

  2. Here is a lot to think of! Thank you, Paul!

  3. Thanks for thinking ahead of others Paul! I enjoyed reading it.

  4. Hi Paul,
    An intersting view point for sure. I guess like anything it has its part to play, but will not become a dominating factor for the reason you have outlined,
    “In the world of SEO it’s believed that everything and anything helps.”
    afterall traffic has to remain organic as much as possible, right?
    With Best regards Tace Thompson.

  5. 2 Tace Thompson:

    Hi Tace,
    Hope you’re doing well! Organic traffic remains organic traffic as a most important part of optimization result. So you’re right at this point!

    I was just talking about calculating importance of being submitted in Social Networks – their PR’s, link-wheels and other factors.

  6. Many people have given up on traditional SEO and are turning to social networks for traffic. Yes it is easier- much easier but the quality of traffic seems to be questionable. The ones that remain hard core website builders and do not rely on social networks have to literally work 100 times harder than they did many years ago to obtain similar success to “old websites”. Anyone who says this is not true has not been working on brand new sites in 2010 .

  7. Enjoy!

  8. i have listen a lot about google algorithm for the year of 2011,, and the most important thing is that,, google says that they wont focus on anchor text, if it is right then what will be done,, confusing it is..