comments 07.10.2013 Serge @ Email Marketing, Marketing, Social Media Marketing

Dos and don’ts of mobile marketing


Smartphones, initially developed for the business community, have today become widespread. Currently, the smartphone market share is over 50% in the U.S.A. and Europe. Today, 6.8 billion cell phones are used globally. The rapid expansion of smartphone use opens great opportunities to instantly engage with potential and existing customers.

Mobile marketing develops as fast as smartphones do, and the more people who start using smartphones, the more marketing options we get. But in terms of professional marketing, there is a lot of room to grow, as only ¼ of brands have mobile marketing strategies. Smartphone users tend to spend more time on their mobile devices and less time on their desktops and laptops. Before we proceed to reviewing dos and don’ts, I must say that the first thing to be considered when dealing with mobile marketing is your website.

First, you have to decide whether your site will work the same on a computer and a smartphone, or whether it will have a responsive design. Statistically, 46% of mobile users will never return to a website that doesn’t work on their phone on the first try. Are you ready to lose potential customers? Of course NOT! You have to make sure your site works on mobile devices. These days, smartphone users are more intentional than ever. While using smartphones, they pursue different goals. They might be drinking coffee in Starbucks and booking airplane tickets. That is exactly why they are using smartphones—they need their phone to be functional. And this is why they don’t want to be annoyed with tons of ads that they clicked by accident while using their favorite application. It is important to understand that users are ready to consume advertising, but very moderately.

The first “don’t” of mobile marketing is a small ad and the frequency of its display. It is important to understand that constantly annoying users with a small ad doesn’t guarantee that they will pay attention. Over time, when they finally notice an ad, users don’t understand why is it shown so often and why it should be clicked on. Apparently, marketers are doing something wrong when they make tremendous efforts to display an ad. It is just a waste of budget. wish-bone-iphone-hed-2013 Successful marketers provide a low-frequency and at the same time, good user experience within their campaigns. Good user experience assumes a valuable exchange. For example, in exchange for a user action, marketers offer free content that otherwise would need to be paid for.

This is an extremely effective method of user engagement. It is important to understand that users are ready to perceive mobile marketing as a friendly phenomenon. Today, people do not expect to watch TV with no commercials. They don’t mind watching a commercial when they understand that along with watching it, they are going to watch a new episode of “Game of Thrones”. The situation is the same with mobile marketing. Users are definitely ready to be engaged in mobile advertisements when they understand that they will get something for it.

And as an email software provider, we must mention the use of email for mobile marketing. Email open rates rose 300% between 2010 and 2012 due to cell phone activity. What does this mean for mobile marketing? It means that your email marketing campaign is more likely to be seen.

Even a fleeting view will keep the name of your company in front of smartphones users. Stay with us, and in our next blog posts, we will analyze various mobile marketing campaigns in detail.

Dos and don’ts of mobile marketing
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Written by: Serge


Responses (5) on "Dos and don’ts of mobile marketing"

  1. Has Atomic Park Software shut down their sales department for their software? Has anyone been able to buy software since the 1st of September 2013? I have been trying to buy some software for over the past month. I have spoken to the live help desk, sent lots of emails to anyone and everyone with an email address at atomic software. Most get sent back as undelivered spam. I believe the sales department has closed down and not taking any more orders for sales. I believe they are still providing back up support.and are not selling any more software. I am an affiliate and will not sell product I cannot buy and try out. The free test of the software is too restricted. Has anyone purchase the Atomic Email Studio + Atomic Email Autoresponder software and found it works and is any good? Please email me Lina and John Duggan

    • Hello Lina and John, Thanks for contacting us. Please tell what payment method did you choose while the purchasing attempt and what problems exactly did you face with? Our technical support is online as well as the sales deparment. All our products are available for purchasing. Please describe what problem exactly did you face with and we will help you.

      • Hi Serge,

        I have contacted your ‘online live’ persons on your website on many occasions and asked to speak to a sales person. I have phoned your Australian phone number and asked to speak to your sales people.
        On each occasions I have been told that the sales persons will contact my Australian phone number 61 73xxxxx (refer my affiliate members account contact phone number) to discuss my request:
        To buy: the registration keys for : Atomic Email Studio + Atomic Email Autoresponder
        I am offering to pay by paypal the discount price of: $209.30 AUD and also buy the : Online backup service for $4.95 AUD
        Because of the discount price, nobody will reply to my request.

        I have tried your demo software and it appears to be okay, but do not really let me see if it is as good as you advertise. I am prepared to lose $209.30 AUD to find out if the Atomic Email Studio + Atomic Email Autoresponder works to my requirement and satisfaction.

        I am concerned that whilst your software appears to be the best on offer that I have found, but you are not contactable by emails and I have to contact you via your blog page make me sceptical about your company. If I find your software works , not only will I be happy in using it, I will also promote and sell it as a JV affiliate.
        Send me an email how I can buy : the registration keys by paypal at the discount price of: $209.30 AUD and also buy the : Online backup service for $4.95 AUD
        I am currently going back to checking out the alternative opposition software, so if you guys take too long to respond than you miss out as I will buy the next best software I find in the next few days.

      • Hi Serge,
        Here is the email I receive when I email most of your email addresses:
        Your message did not reach some or all of the intended recipients.

        Subject: RE: [Atomic Marketing Blog] New Comment On: Dos and don’ts of mobile marketing
        Sent: 17/10/2013 7:14 AM

        The following recipient(s) cannot be reached:

        ‘Internet Marketing Blog’ on 17/10/2013 7:14 AM
        552 5.2.0 dxEU1m00F2eujC101xEUKJ Suspected spam message rejected. OB702