comments 25.10.2010 Paul Shuteyev @ Email Marketing, Email Marketing News, Internet Marketing Strategies

Email Marketing 2010 – 4 Myths about Video Sharing via Email

Video Sharing via Email

Video Sharing via Email

People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking (hey, check our Facebook group, btw) and even social-media integration. But there is one other technology—video, yes, old-good videos… This was a taboo in email marketing—that can be integrated into your campaigns.

These 4 Myths now can be laid to rest and the taboo broken. Let’s discuss these email marketing and video sharing myths!

1. Video emails will bounce most of the time

As long as an email follows the general best-practices of email marketing, a video email is not likely to bounce. Email clients and Internet service providers blocked videos during email marketing’s infancy, but adding videos the proper way will prevent your email from landing in recipients’ spam folders.

2. Email-marketing companies won’t embed video in your emails

By hanging on to this old trope as an excuse not to use video, you could be holding back your campaigns a great deal. Most email service providers (ESPs) have developed solid ways to integrate video into email marketing campaigns. Some ESPs simply use a screenshot with a play button to link to the actual video, some will open a mirror image of an email in a Web browser so the video can play, and others will play an animated graphic interface format, or GIF, instead of the actual video.

3. Email videos do not work because no one watches them

Whaat? Really?. That myth almost reads like a joke these days. YouTube is the second-largest search engine and the third most-visited website. Online video is booming. With video cameras on cell phones and mini high-definition video cameras, the popularity of Web videos is at an all time high. Video emails have even become something that people look forward to on a slow workday. An enticing video email is often more memorable and exciting than a standard email, so what’s holding you back?

4. A promotional commercial is the only type of video email worth sending

The opportunities for video in email are vast and untapped. Instead of being fixated on producing a straight commercial, remember that customer testimonials in video form can be powerful and effective marketing tools. The best part of using testimonials is that thanks to the prevalence of webcams you can easily get your customers to record and send in testimonials via email. The bottom line: You can successfully integrate video into your email campaigns in countless ways that will have a positive, as well as immediate, effect.

Email Marketing 2010 – 4 Myths about Video Sharing via Email
0 votes, 0.00 avg. rating (0% score)

Related Posts:

Written by: Paul Shuteyev

I am an internet-marketing specialist.


Responses (17) on "Email Marketing 2010 – 4 Myths about Video Sharing via Email"

  1. Myths are busted now! Thanks Zakk

    I haven’t promoted anything with video-sharing, but it’s worth trying, i guess

  2. Yes i agree with your content.Offering too little choice is just as problematic.i think that’s great, i enjoyed reading here. Business is so much integrated in social media now.

  3. Thanks for busting these myths!!! Video marketing is in recession now, but it will come to life, i guess

  4. This was a real taboo for me when I started learning email marketing – I was told to forget about putting videos into my email marketing campaigns… years passed, now I see situation’s different.

  5. lol, kinda myth-busting 😀 i cant call them a myths, just techniques. thanks anyway

  6. Thanks for the blog loaded with so many information. Stopping by your blog helped me to get what I was looking for. Busting these myths, you gave me chance to start my email marketing campaigns with sending funny videos.


  7. Hey myth-buster,
    Thanks for sharing these tips! Youtube, not email marketing, is keeping video marketing alive.

  8. Myth-busting is cool! thanks. I’ve forgot abt email marketing, your myths reminded me though.

  9. you positively discovered it.

  10. you might have a fantastic blog here! would you prefer to make some invite posts on my blog?

  11. Youre so cool! I dont suppose Ive learn something like this before. So good to search out someone with some original ideas on this subject. really thanks for beginning this up. this web site is something that’s wanted on the net, somebody with somewhat originality. useful job for bringing one thing new to the internet!

  12. I really like your approach of blogging. I bookmarked it to my bookmark web site list and shall be checking back soon.

  13. 2 Brailford:

    It could be just great. Please contact me to discuss this

  14. I really like your manner of blogging!

  15. Thanks!…

  16. Youre so cool! I dont suppose Ive read anything like this before. So nice to seek out any person with some original ideas on this subject. realy thanks for starting this up. this website is something that’s wanted on the web, somebody with somewhat originality. helpful job for bringing one thing new to the web!

  17. A great word of appreciation for the writer.