Massmailsoftware Blog

Stable Techniques. It’s a double edged sword, this thing we call refund. By offering the same, we could actually strengthen relationships with our clients. They would trust us easier if they would be assured that they could always return a product that would not meet their expectations. On the other hand, refunds have been abused by some quarters. Since we’re dealing with digital products, they could easily make a copy of the items they’ll buy, and then, request for a refund. In effect, these people would be able to get our products for free, which would mean a diminution of […]

Nicola Thomson was appointed marketing director of Magic 105.4 in December 2005. She joined the Emap radio station from Jazz FM, where she was head of marketing. Previously, she was part of the team that launched Carlton Screen Advertising in the UK and Ireland. Here I post the interview with Nicola Thomson about her ideas on making marketing more “workable” and easy using latest technologies and methods! Enjoy it, my friends! How would you sum up Magic’s current marketing strategy? It’s simple – we’ve stuck to what we know best, more music less talk with great competitions, and Magic continues […]

The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured in click-through rates) of any email marketing effort. That’s why you’d try some new placements, pal! Segment your list or, if you can’t segment, use consecutive issues to vary the placement of standard links. Monitor click-through rates closely to determine which link works best in a certain position, and in which position a link works best. *** By my mind, the best place for link is after the whole text, […]