What is positioning? It is what you do with the consumer’s mindset. Positioning affects how a buyer perceives your brand, what images and associations appear in his head when mentioning the brand name. Read the article to learn more about brand positioning and how to successfully apply it in email marketing.
Posts Tagged "business"
Earlier, web stores used SSL certificates to get payments from customers via encrypted gateways. However, the popularity and use of SSL increased exponentially the moment Google made it a ranking factor for websites in the search engine results pages. Thanks to this unique combination of security and SEO, SSL has turned into an indispensable resource for any modern site.
Google Chrome has earned the trust and love of millions of users, including mine. We like it for its concise design, simplicity, and efficiency. But the greatest power of this browser is in its additional features – plugins, extensions, etc. With the help of which you can transform the program into a full-fledged mini-office, where […]
First part and the beginning of this article can be found here. Mistake 3: Offering too much or too little choice Offering audiences too much choice for communicating with them creates noise. For example, if they receive the same information via Twitter, LinkedIn, email marketing, online groups, and your newsletter, at some point they will […]
“But mine is just a small business,” you might answer when asked about establishing a web presence for your enterprise. Though such a reply is expected, it is often justified with facts. The truth of the matter is, even if your business is not big enough to warrant a Fortune 100 citation, it will greatly […]
Top-10 list of corporate marketers for 2007 *1*AT&T Despite being acquired by SBC, the new AT&T continues its strong and visible presence in the Asian-American community, and is an early pioneer in the U.S. Asian market — allocating one of the largest national budgets to address the diversity of its Asian-American consumer base. Its leaders […]
Stable Techniques. It’s a double edged sword, this thing we call refund. By offering the same, we could actually strengthen relationships with our clients. They would trust us easier if they would be assured that they could always return a product that would not meet their expectations. On the other hand, refunds have been abused […]