Massmailsoftware Blog

    Latest news, current events, and much more from the field of marketing.

    call to action

    15.03.2021
    How to Write a Sales Message: 3 Important Tips

    How to write the right promo-message and avoid mistakes? We’ve collected some sales writing tips in this article that will help experienced and novice marketers to improve sales message. We analyzed how to write a headline, body text, and call to action. Read to learn how to attract attention, show product benefits and sell.

    16.11.2018
    How to generate leads from your website

    There is only one REAL rule of online lead generation (whether from your website or from outside sources) – add value to customers. That’s all. Are we done here? Well – not so fast! The first question that I would want to ask after hearing such statement is WHY? Why adding value to customers should be the only rule of an online lead generation? The second question is just as crucial: HOW to generate leads by adding value to the customers?

    02.02.2012
    4 Steps to Optimize Email’s Call-2-Action. Tricks included!

    Hi guys! Email marketing is email marketing, but it’s nothing without a good call-2-action, which is a core element of each and every mailing campaign. Let’s see 4 main aspects of call-2-action element – Design, Colors, Placement and Metrics. Few words about each of them + advice 🙂 Enjoy! Design. Large or small? Picture or a link? Maybe a button? Doesn’t matter as long as it fits your design and looks familiar to your website visitors. They should feel comfortable and think of your website or brand when they notice a call-2-action. Make the call-2-action look comfortable and you will […]

    22.02.2008
    Use What Works For My Wife When Composing Your Email

    Going back to the fantastic graphics I posted about on Wednesday, I wonder if you’re advertising enough in your marketing emails. If you recall, the image that represented “marketing” was a single statement, while “advertising” was the same statement repeated several times. This brings us to your email marketing message, whether it’s a newsletter or a straight sales email. I’m sure you have a call to action, but do you repeat it? I don’t know about you, but there are days when I’m as dumb as a box of rocks. On those days (and most others if you ask my […]

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    02.02.2012
    4 Steps to Optimize Email’s Call-2-Action. Tricks included!

    Hi guys! Email marketing is email marketing, but it’s nothing without a good call-2-action, which is a core element of each and every mailing campaign. Let’s see 4 main aspects of call-2-action element – Design, Colors, Placement and Metrics. Few words about each of them + advice 🙂 Enjoy! Design. Large or small? Picture or a link? Maybe a button? Doesn’t matter as long as it fits your design and looks familiar to your website visitors. They should feel comfortable and think of your website or brand when they notice a call-2-action. Make the call-2-action look comfortable and you will […]

    22.02.2008
    Use What Works For My Wife When Composing Your Email

    Going back to the fantastic graphics I posted about on Wednesday, I wonder if you’re advertising enough in your marketing emails. If you recall, the image that represented “marketing” was a single statement, while “advertising” was the same statement repeated several times. This brings us to your email marketing message, whether it’s a newsletter or a straight sales email. I’m sure you have a call to action, but do you repeat it? I don’t know about you, but there are days when I’m as dumb as a box of rocks. On those days (and most others if you ask my […]

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