Posts Tagged "email marketing tips"


comments 15.04.2019 Chris Donald @ Email Marketing, Email Marketing Strategy, Guest Post

How to Keep Your Emails Away from the Promotions Tab of Gmail

How to reach Gmail inbox

Moreover, even if your user does check their Promotions tab, your email will be lying in the midst of a plethora of other marketing emails. So, no matter how much of your effort goes into crafting engaging content for the readers, if your email gets buried in the Promotions tab, the chances of it being noticed are slim.
You can’t make changes to Google’s algorithms that work in the background to decide which email goes under which tab. However, you can make a few changes in your emails to make them recognized as primary emails.

comments 25.03.2019 Anastasia Sukhareva @ Email Marketing, Email Marketing Design, Email Marketing Tips, Email Newsletters

The problem of image-based newsletters: Cool but Spammy

Image-based emails

Image-only emails are rather risky. But why a majority of the brands ignore this fact? Just look in your inbox. Are they so brave sending such newsletters or maybe they use some secret knowledge, hidden from the ordinary email marketer?
Well, it could be until today, because we are going to analyze all the pros and cons of using the image-based newsletters in business.

comments 14.03.2019 Chintan | InboxArmy @ Email Marketing, Email Marketing Strategy, Email Marketing Tips, Guest Post

Applying the Principles of Dating for Successful Email Marketing

Principles of Dating in Email Marketing

So how do swoop in and leave an impression? Catchy taglines, marketing gimmicks and flashy visuals might catch your consumer’s eye. But what they really want is something more profound.
That’s the only way to make them your endgame.
Lucky for you, we’ve created an effective guide that teaches you how to achieve this feat:

comments 14.02.2019 Daria Ivanishina @ Email Marketing, Email Marketing Campaigns

How to send bulk emails without getting blacklisted

How to send bulk emails without getting blacklisted

One of the main reasons why it is so hard for email marketers to avoid their campaigns being blacklisted is that filters toughen the requirements for filtering SPAM. That is why you can see the low open rates in your email campaign statistics – some newsletters were flagged by spam filters.
Here we are going to tell you some tips how to send bulk emails without spamming.

comments 29.10.2018 Daria Ivanishina @ Email Marketing, Email Marketing Design, Email Marketing Strategy, General

Halloween email ideas: Grab your treats with the spooky newsletter!

halloween-small

Halloween is just around the corner. It’s time to treat subscribers! Halloween is the beginning of the biggest and the most active shopping times of the year. Starting from now, you’ve got a great opportunity to interest your consumers with scary-good offers and promotions, to earn the loyalty of clients and get the profit for […]

comments 09.10.2018 Anastasia Sukhareva @ Email Marketing, Email Marketing Design, Email Marketing Examples

CSS in HTML Email Newsletter: What’s new?

CSS in HTML email newsletters

I will not repeat that CSS is a language for describing the appearance of an HTML document. You already know that. But what is the real use of CSS inlining in email marketing?
While HTML structures the content and layout, CSS inlining in email is used to style and format the content like including link colors and headline fonts.

comments 02.10.2018 Amanda Peterson @ Guest Post

Top 3 Tips for Writing Engaging Marketing Emails

email-tips

With 205 billion emails sent every day, it can be difficult to stand out amidst the sea of promotions, social media notifications and correspondences found in just a single inbox. While mass emailing can reach a great deal of your audience in a short amount of time, getting customers to open and interact with the email can be a major challenge.
Check out our three tips below to encourage your audience to boost customer engagement with your marketing emails: