Massmailsoftware Blog

    Latest news, current events, and much more from the field of marketing.

    Email Marketing

    27.09.2021
    How to track email campaign in Google Analytics

    When you start sending email campaigns, what kind of result do you run for? Do you want to monitor who receives and reads your message… or want to track clicks, sales, and conversions generated by newsletter? There are lots of metrics to choose from. We want to tell you the easy way of email tracking step by step using Google Analytics, the most popular service for monitoring and tracking email campaigns.

    20.09.2021
    How to send bulk emails without getting blacklisted

    One of the main reasons why it is so hard for email marketers to avoid their campaigns being blacklisted is that filters toughen the requirements for filtering SPAM. That is why you can see the low open rates in your email campaign statistics – some newsletters were flagged by spam filters. Here we are going to tell you some tips how to send bulk emails without spamming.

    02.07.2021
    Email newsletter: How to remind about the important without being annoying

    The majority of marketers have problems with when and how to send reminders. To make the things clear I found out for you all the details on: what is email reminder, remind e-newsletters mistakes, how to create gentle email reminders, the frequency of sending such newsletters.

    28.12.2020
    What Was Happening to Email Marketing During 2020?

    We have inquired with marketers about the 2020 email marketing highlights & challenges. Which changes were brought by the pandemic, and what the mailers changed? If you’d like to find out what 2020 email marketing trends will more likely to prevail in the next years then read this article!

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    02.07.2021
    Email newsletter: How to remind about the important without being annoying

    The majority of marketers have problems with when and how to send reminders. To make the things clear I found out for you all the details on: what is email reminder, remind e-newsletters mistakes, how to create gentle email reminders, the frequency of sending such newsletters.

    28.12.2020
    What Was Happening to Email Marketing During 2020?

    We have inquired with marketers about the 2020 email marketing highlights & challenges. Which changes were brought by the pandemic, and what the mailers changed? If you’d like to find out what 2020 email marketing trends will more likely to prevail in the next years then read this article!

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