19.02.2008 Dave Hughes @
Email Marketing, Email Newsletters, Marketing
Too many times, marketers focus on the medium being used to transmit their message, instead of concentrating on the message itself. An effective marketing message will be effective no matter what medium is used to transmit it. The trick is to know how to construct an effective marketing message. Luckily, this doesn’t involve deals with […]
07.02.2008 Dave Hughes @
Marketing, Sales
Obviously, there was no such thing as “online marketing” in the 17th century (probably due to incredibly low bandwidth), but you can still learn something from marketing methods in that time period…specifically the town crier. When someone takes their business online, and especially if they have an online-only business, the impulse is to promote it […]