Massmailsoftware Blog

Too many times, marketers focus on the medium being used to transmit their message, instead of concentrating on the message itself. An effective marketing message will be effective no matter what medium is used to transmit it. The trick is to know how to construct an effective marketing message. Luckily, this doesn’t involve deals with the devil, mystic VooDoo rituals or ancient Chinese secrets. (Unless you want to base your chances of business success on Satan, a dead chicken and a fortune cookie, in which case have at it.) There’s one simple method that is present in all effective marketing: […]

Obviously, there was no such thing as “online marketing” in the 17th century (probably due to incredibly low bandwidth), but you can still learn something from marketing methods in that time period…specifically the town crier. When someone takes their business online, and especially if they have an online-only business, the impulse is to promote it online. That’s an effective idea, but there’s something you may be forgetting about your customers. They’re not “traffic”, “hits” or “vistors”…they’re people. Your goal isn’t to get more “traffic” to your website, it’s to get more people to your website. And that’s who you need […]