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    Latest news, current events, and much more from the field of marketing.

    sms marketing

    29.08.2011
    Atomic SMS Sender: Bermuda Triangle – Successful Delivery

    Hey guys, AtomPark proudly announces successful SMS message delivery to Bermuda Triangle, also known as Devil’s Triangle. All sent – all delivered, no losses 🙂 Seems like boats and planes are more interesting to Devil than our messages… Now our service covers all internet-connected places on Earth, and global SMS delivery rate is close to 100%. Atomic SMS Sender Key Features Atomic SMS Sender has a secure and intuitive web-based interface with functionality in mind with the following key features: Personalization – set each message to include the name of the recipient Dynamic sender ID – originator company name or […]

    09.08.2010
    SMS Marketing 2010 – 4 Steps to Measure SMS Marketing Campaign

    Being able to gauge the success of any SMS marketing campaign is critical. In order to measure any SMS campaign, there are four basic steps that should be followed: Set your objectives [What are you trying to achieve with the campaign?] Determine the measurement criteria [Will this be sales, responses, calls received etc.] Decide on a benchmark [How are you going to compare your success? – against prior campaigns, competition?] Select the right measurement tools to achieve what you have decided you need to achieve!

    04.08.2010
    SMS Marketing 2010 – 5 Golden Rules of Permission Based SMS Marketing

    “Email is personal. SMS is more personal.” Although an email reaches the individual directly, is cheap, convenient and fast – this is where the similarities between email and SMS come to an end. Mobile phones do not have “Spam filters”, and as a result, it is virtually impossible for recipients to stop receiving messages – even if they do know who the sender is. The deletion process for an SMS is also longer and more tedious than for an email. People are therefore far more conscious of unwanted SMS messages than they are of traditional email Spam. It is AtomPark’s […]

    31.05.2010
    Top 8 SMS Marketing Tricks and Tips 2010

    A text message is typically read within 15 minutes and responded to within 60 minutes. With over 300 million wireless lines in the U.S. alone, mobile marketing’s potential for success has never been greater. But how do you get started and make the most of SMS marketing? Here are some extra important SMS Marketing tips and tricks to help you!

    30.04.2010
    SMS Market Statistics 2009 – Know your customer!

    * In 2009, U.S. cell phone subscribers sent and received on average 390 text messages per month, compared to making 230 voice calls a month, according to the Mobile Business Statistics. * Between the ages of 12 – 45 will send 60% more text messages than make voice calls. * Currently 1/3 of the world has mobile internet access, which is twice as many as the number of internet-connected PCs. * 60% of the world’s population is expected to have access to the Internet through a mobile device in 1 year! * Mobile web technologies allow us to provide location-specific […]

    22.12.2009
    SMS Marketing Tips, Tricks and Success Stories. Part 2

    Success Story #5 – TV launches SMS-based marketing campaign Trouble TV, a UK teen channel is using an SMS-based relationship marketing campaign. The campaign encourages viewers of Trouble TV and visitors to its web site (www.trouble.co.uk) to send in by text message, a promotional code that appears on screen every hour between 12pm and 5pm for a two-week period. Participants are entered into a daily draw, with prizes including mobile phones. (This relationship marketing approach also works well with radio).

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