Massmailsoftware Blog

At some point, I’m sure you’ve heard of Google Pagerank (or PR). What you may not understand is why it matters to your website. Google is, of course, the leading search engine on the internet. As a result, once your website or blog is indexed, it will more than likely become the largest source of “natural” traffic. At least, if you play the game correctly. Pagerank is Google’s “grade” of your website, ranging from zero to ten. The higher the number, the better your PR. Google’s algorithms compute this score using a variety of measures, but general consensus is that […]

When someone has a problem, need or desire, their first stop on the internet is usually Google.  For example, if a business owner is looking for a way to process credit cards for payment online (and they have no knowledge of this area), a trip to Google and a search for “credit card processing” will return a link to Authorize.net as the first non-sponsored response. Why? There are quite a few reasons, all of which are covered under the umbrella term of SEO, or Search Engine Optimiztion, and SEO is something an online business cannot afford to ignore. SEO basics […]