Guest Post

With 205 billion emails sent every day, it can be difficult to stand out amidst the sea of promotions, social media notifications and correspondences found in just a single inbox. While mass emailing can reach a great deal of your audience in a short amount of time, getting customers to open and interact with the email can be a major challenge.
Check out our three tips below to encourage your audience to boost customer engagement with your marketing emails:

Thousands of e-commerce businesses use Magento platform for their e-stores. Transactions worth millions are executed on these stores every day. If there is money, there will be risks. Cybercrime could spoil your business’ success party any day. Even though all e-commerce platforms, Magento included, offer you robust security features, and keep on upgrading them frequently, you cannot really hope to live with that.
We will tell you the 10 most important Magento security tips that will keep your store secure.

What will happen if your CTA buttons don’t work correctly? If nobody clicks them and your visitors don’t pay any attention to your CTA phrases, then you don’t get any sales, and your company doesn’t get an income.
Moreover, poorly-written CTA phrases for your CTA buttons can crash all the rest of your hard work, including SEO and email-marketing plan.

Earlier, web stores used SSL certificates to get payments from customers via encrypted gateways. However, the popularity and use of SSL increased exponentially the moment Google made it a ranking factor for websites in the search engine results pages. Thanks to this unique combination of security and SEO, SSL has turned into an indispensable resource for any modern site.

Using data is exactly the right approach when considering how to optimize marketing automation.
As you’re looking to stay competitive and keep up with the marketing demands of your industry, implementing a way to use data within your automation strategy only makes sense. Analyzing the data gives you a clear way of understanding what parts of your funnel may need propping up. Here are five ways to do just that.