Guest Post


comments 26.06.2018 Jessica Barrett Halcom @ Guest Post, Internet Marketing Strategies

5 Ways to Use Data to Inform Your Marketing Automation Strategy

Data useage

Using data is exactly the right approach when considering how to optimize marketing automation.
As you’re looking to stay competitive and keep up with the marketing demands of your industry, implementing a way to use data within your automation strategy only makes sense. Analyzing the data gives you a clear way of understanding what parts of your funnel may need propping up. Here are five ways to do just that.