Guest Post

What is positioning? It is what you do with the consumer’s mindset. Positioning affects how a buyer perceives your brand, what images and associations appear in his head when mentioning the brand name. Read the article to learn more about brand positioning and how to successfully apply it in email marketing.

So how do swoop in and leave an impression? Catchy taglines, marketing gimmicks and flashy visuals might catch your consumer’s eye. But what they really want is something more profound.
That’s the only way to make them your endgame.
Lucky for you, we’ve created an effective guide that teaches you how to achieve this feat:

The widely spread practice of email tracking is essential for successful and productive email marketing. We’ve put together some popular tools in this article. Being armed with even one of the apps we have covered here will double your chances of having a successful email marketing.

Email marketing isn’t simple. To start a mass mailing campaign you should take into account many factors. For example, the quality of mailing base, email’s content and the most appropriate time to start the mass mailing campaign. Read the article to know what hours, day and month are the best for sending emails.

One career that has bloomed thanks to this rise in digital technology is that of a social media manager. It’s all about engaging with the public on the various social media in a consistent and active way in order to grow the business. Each interaction you have, each post you make, and each decision you make can have a huge impact on the company. So how can you go about being even more productive and making sure you’re going about things in the most efficient manner?

Customers fear not being taken seriously or attended to enough in their concerns, so establishing the right tone and rhetorical voice in the greeting can go a long way to allay their fears and win them over. Do not send emails that start “Customer_73564…”, it won’t make your image any favors and it will likely lead to a decreased sense of trust in your customer…
Find more advises on how to write email newsletter, that will charm your reader in this article!

Moreover, even if your user does check their Promotions tab, your email will be lying in the midst of a plethora of other marketing emails. So, no matter how much of your effort goes into crafting engaging content for the readers, if your email gets buried in the Promotions tab, the chances of it being noticed are slim.
You can’t make changes to Google’s algorithms that work in the background to decide which email goes under which tab. However, you can make a few changes in your emails to make them recognized as primary emails.