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    what should a newsletter contain

    29.01.2008
    A Blueprint For Newsletter Construction

    Constructing an effective email newsletter may seem to be an art, but there’s a good bit of science involved as well. Each article in your newsletter should answer the “Six W’s” known to all journalism students…Who, What, Where, When, Why and hoW…about their subject. However, there is one other question you need to answer is “Why should I care?” That is the big one. The first six won’t matter if you don’t show your subscribers why the subject is important to them. Don’t assume they will figure it out…make it clear. You may be offering an anecdote or tip that […]

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