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    why does email marketing work

    01.02.2008
    Why Does Email Marketing Work?

    On Wednesday, I talked about the question “Why use email marketing?” The simple answer was “Because it works.” However, that leaves the question “Why does it work?” unanswered. There are a variety of factors that contribute to the overall success of email marketing, with one of the biggest being the fact that an email marketing campaign using an opt-in list is reaching a very targeted audience. If someone signs up for your email newsletter, decides to opt-in to your list in order to take advantage of a free offer or bonus or just to simply sign up as a user […]

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