Email Marketing 2010

Hey guys, You’ve heard it a gazillion times: Make your email messages and sms campaigns more relevant. The more relevant and “personalized” the message, the higher the response rate. But how do you determine which information is necessary to make your communications more personalized and where do you start once you know that?

Before you start collecting data on your customers and prospects, determine your objectives. How you plan on using the information—for example, for promotions, for invites to special events or for up-selling opportunities—will drive the type of information you gather. Think about what you need to know from your target audience that will give you insight into who they are and their specific needs. This information includes product interests, frequency of purchase, website visits, store visits, life events (marriage, pregnancy, moving, etc.), demographic and psychographic profiles, and geographic location.

Email Marketing

Why Email Marketing?

Experts and small businesses agree:

“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.”
DMA Interactive

Email Marketing Opportunities

1. Email marketing is not hard. I know it seems complicated, but with email marketing software like Atomic Email Studio, creating professional emails is really easy.

2. You don’t need to know HTML. Again, programs like Atomic Email Studio make it easy for dummies to create gorgeous templates (I mean, I make them, so come on, they can’t be that hard). I actually don’t like it when a client wants to complicate it and makes me use HTML. Me ‘n HTML don’t get along so well.

3. The best days to send emails are Tuesdays, Wednesdays and Thursdays. Why? Because on Mondays people are bombarded with email and are likely to delete yours. On Fridays everyone wants to play hooky, so they don’t want to read your stinkin’ email.

4. Emails don’t have to be blatant sales pitches. I actually like the people I email, so I like to send useful articles about marketing to them. Things that they will find helpful, but also things that will remind them how super smart I am when it comes to marketing.

Refurbished iPhone

When shopping for a refurbished item, whether you’re in the market for a brand new iPhone or a Fridge, it’s crucial to know exactly what you’re getting into, not just what you’re getting. The type of retailer you’re dealing with can be every bit as important as the make and model of the product. To find out where to find goods and electronics and what to expect, read on.

Increasing Your eBay Response with Zakk’s techniques!

So you’ve got the buyer in front of your auction, and they’ve read the description. They’re must be interested, or they wouldn’t be looking… but just how can you push them over that line and make them leave a bid? Read on for some tips.

Improve your picture: In all that description writing, you might have missed the vital importance of your item’s picture. A picture with bad lighting or an intrusive background looks amateurish and won’t make anyone want to buy from you.

Add an About Me page: You’ll be surprised how much you can reassure bidders just by creating an About Me page and putting a little bit about yourself on your business on there. You can also have a few special offers there for people who bother to look at the page, and let people subscribe to your mailing list so that you can email them updates.

For more tips click “read full story” bro!

Safety first…

In 2008, online consumer spending was $180,5 billion. More and more people are attracted to the ease of online shopping and are spending higher amounts. Unfortunately, the chances of becoming a victim of Internet fraud are also increasing. The Internet National Fraud Center Watch reported that the average loss to fraud victims for just the first six months of 2008 was $4,789.

This is compared to the $2,500 average for all of 2007. Complaints relating to general merchandise purchases (goods never received or misrepresented) accounted for 30% of Internet fraud complaints, and auction purchases (goods never received or misrepresented) topped the list at 44%.

While many e-commerce Websites are reputable and have taken the necessary safety precautions to protect you, it never hurts to always proceed cautiously. If you are making an online purchase consider these easy steps:

Every online businessman needs content. Whether it is meant to drive traffic to his website for PPC purposes, or whether he plans on using the same to help sell his digital products, he would need content to convey his business message.

But original content is rarely cheap. Often, online businessmen have to pay around $5 to $15 for a 400 word article. And a single article is not enough for their purposes. They need at least 20 of them to jumpstart a content site. They need at least 50 of them to combine as an eBook. The amount quickly becomes inaccessible to most online businessmen, especially those who are just starting out.