Archive for the "Sales" Category
comments: 0 31.01.2012 Paul Shuteyev @ Marketing, Sales, Techniques 2012

Getting Leads in 2012 – Tips and List of Lead Generators

lead-generatorHi guys,

Hope you’re doing great! We all know how leads are important – this is one of the most precious things in E-marketing. You should respect leads, as this is your key to mass sales. Today I would like to provide you with 6 lead generation tips and a list of lead generators. Hope this helps! I will keep it short and easy-2-follow.

Lead generation tips:

1. Understand what your ‘perfect’ prospects want, and provide them with that
Find out what kind of info are interesting to your prospects, what do they need to make a purchase. This is the info you should use as your lead generator.
2. Offer something that is highly related to your product or service
Your offer should be connected with your product or service – make it easy to see how your product solves exact problems.
3. Offer something that helps prospects make a purchase decision
Make it easy to make a purchase decision – use visual materials such as how-to videos, charts, tips-n-tricks materials, etc.
4. Don’t sound like everyone else
Be creative and don’t copy your competitives’ ideas.
5. Make your lead magnets easy to go viral
You can double or even tripple your lead amount by making your lead generators easy to go viral. Make it eaasy to share – socialize your lead generators, and offer a reason to share it – i.e. a bonus.
6. Play big
Focus on creating value for your prospects – launch win-win lead generators only. Do not waste your time and prospects’ time on non-converting lead generators.
Win-Win lead generators:

  • Email Series

  • Membership

  • Free reports

  • Coupons and offers

  • Podcast

  • Creative forms

  • Loyalty programs

  • Bonuses

  • Free education

  • Limited-time free trial

  • Demos

  • Online seminar/webinar

  • RSS feed

comments: 0 20.01.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Marketing, Sales, Techniques 2012

Made a Mistake in the Email Campaign? Top 6 Tips on How to Save the Situation.

mistakes-homer-simpson-mistakeHi guys,

Hope you’re doing great! Let’s talk about mistake this time, email marketing mistakes. Human factor remains human factor and everyone can make a mistake in the email marketing campaign. This could be wrong discount %, wrong offer provided to your list, grammar mistakes, and so on. We learn from mistakes so it’s OK. But it’s good to know how to react when a mistake appears. Here is the list of Top 6 Tips on how to save the situation after the mistake’s made.

  • Check your “Do-Not-Reply-To” inbox. Your subscribers will often respond to your Do-Not-Reply email if they faced a problem or noticed the error. This is a great way to monitor such mistake-related feedback.
  • Apology templates. Create few different apology templates – this is how you can react instantly if the mistake appears. By the way, our Atomic Mail Sender allows to easily create designs, templates and also provides with a good collection of ready-2-use templates.
  • Proofread the apology/correction email. Apologizing for an apology looks pathetic.
  • Update your team. Let your team know about the exact mistake – your support team should know about the possible questions and your sales team should know how to react to a wrong discount mentioned in the email or what to do with the wrong coupon-codes sent earlier.
  • Personalize apology. If the brand or info-email was the sender of the original email containing mistake, then it’s better to personalize the apology and send it from this exact email address and include your personal info, like name, surname, position. If it wasn’t a big mistake “Oops! Something went wrong!” might work.
  • Monitor social media and out-of-email space. It’s not enough to send the apology to the whole email list. It’s good to monitor social media and other sources to see whether the mistake has reached out-of-email space. Good tip here – use Google Alerts to be updated instantly about all kind of info on the web.
  • comments: 2 02.01.2012 Paul Shuteyev @ General, Marketing, Sales

    Back to the Roots in 2012 – TOP 15 Lead-Generators that Work Best

    15-fifteenHey Guys,

    Hope you’re doing great and had great NY party! Usually I discuss trends and modern techniques in the beginning of the new year, but this time I would like to return to the roots, the basics of digital marketing – Leads. We all know how leads are important – that’s the one of the most important things for all the internet marketers and their businesses.

    Before inventing the new ways to generate leads (by the way – our new Lead Extractor software can do it automatically!) please see the list of Top 15 Lead-generators that work best. And remember – basics are called basics, because they work best!

    See the list below!

    Click to continue reading “Back to the Roots in 2012 – TOP 15 Lead-Generators that Work Best”

    comments: 1 15.12.2011 Paul Shuteyev @ Email Marketing, Marketing, Sales, Techniques 2011

    Sending Bulk Email Messages to Harvested or Bought Email Lists

    Hi guys,

    Santa ClausHope you’re doing well! Many of you asked me about the legal aspect of sending bulk email messages to harvested or bought email lists. Does it fit CAN-SPAM act rules? And the answer is YES, you can send your bulk email campaigns to lists you have harvested, crawled, bought, or whatever-that’s-not-opt-in, because here are main rules the CAN-SPAM act consist of:

    1. Email Header provides true info about the email content and is not misleading.
    2. Subject Line provides true info about the email content and is not misleading.
    3. You provide email recipients with an opt-out link/method/opportunity.
    4. You identify your email as commercial and include your contact data and physical address in the email body.

    Stay safe while sending bulk email messages to harvested or bought lists – just follow these rules!

    comments: 0 09.12.2011 Paul Shuteyev @ Email Marketing, Email Newsletters, News, Sales, Techniques 2011

    11 Tips to Maximize Your Christmas Email Campaigns

    christmas bellsHey guys,

    Hope you’re doing great! Christmas is coming and we all know how important this time is for all kind of marketing channels, and email marketing is not the exception, even more – it’s one of the best marketing channels to use for Christmas marketing campaigns! I will tell you how you can use Christmas-niche to boost your email marketing campaigns.

    1. More opportunities to build your lists.

    • Christmas time is a gift time – just offer gifts to each and every person who subscribes to your list.
    • Have a special sign-up offer for receiving Christmas discounts.
    • Have a special “affiliate” offer where you ask subscribers to enter friends’ email addresses which you will use to wish them a Merry Christmas.

    2. More opportunities for additional mailings.

    • Timing is one of the most important email marketing aspects, so if you have your mailings sent once a week, you now have a chance to send more messages and it won’t look like spam. Just don’t forget to include both call-2-action and unsubscribe :) :
    • Wish your subscribers a Merry Christmas
    • Offer special Christmas discounts
    • Offer them gifts that may be related to your products, etc.

    3. Additional tips.

    • Make your mailings look awesome – Christmas design is one of the best things that really sells.
    • Prepare some nice and warm words for your subscribers.
    • Use triggered emails – set Christmas-related autoreponder on following actions – sign up, sale, first login, etc. Use it for cross-sales.
    • Tell your subscribers and customers about your plans for next year – offer them one-time discounts or opportunities that will expire on Christmas.
    comments: 2 18.10.2011 Paul Shuteyev @ Marketing, Sales, Techniques 2011

    Old-School Subject Line Techniques that Work Best – Top 7 List + BONUS

    RightHey guys,
    Hope you’re doing well! We talked about subject line techniques some time ago – about the best length and words that should be avoided in the subject lines, and today I would like to provide you with the subject line techniques that work best (the classic ones – the ones that are tested for years). Please see the list below:

    Your subject line should contain:
    – Odd numbers: (This eBook Earned me $524,838.71…)
    – Question Marks: “Are you ready to rock the market?”
    – Percentages (%): “85% of marketers NEED this ebook”
    – [New Video], [Video]: “[Video Blog Post] The key to Affiliate Network domination”
    – Free Report: “Top 8 SEO Tricks (Free Report)”
    – RE: “Re: Watch me building my list with a speed of light”
    – Personal Pronouns (You, Your, etc…)

    All these subject line tricks will help you to boost your open rate instantly. This can be used for any kind of email list, BUT I would like to provide you with one more subject line trick, that works ONLY for the new list or list you’re not afraid to lose -

    - Bad News: (“Hey guys, I got some Bad News for all of us…”) – this works great, and boosts your open rate in minutes, BUT never use it for your trusted list – if people will find this email unimportant they will just unsubscribe, so it’s better to use it for the new list or secondary lists.

    comments: 1 18.07.2011 Paul Shuteyev @ Email Marketing, Sales, Techniques 2011

    How to Create Perfect Thank-You Emails – Top 5 Tips and Tricks

    THANK YOUHey guys,

    Hope you’re doing well! Today I will provide you with 5 tips on creating a perfect thank-you email. Thank-you email is the part of email marketing, that lets the other see the level of your skill in email marketing, as it’s harder than just prepare a mass-mailing and then sit and wait for results. Thank-you email is the key that will always help you to stay in touch with your customers and make them feel happy. Good, let’s start, I will try to keep the tips short, to make them easy-2-follow.

    Top 5 tips on creating a perfect Thank-You Email:

    1. Be sure your customers receives your emails. It’s better to have a unique IP address for all the Thank-You emails. If some of your IPs or advertising messages will be blacklisted – Thank-You messages will not be affected, and your customers will still enjoy your service.

    Click to continue reading “How to Create Perfect Thank-You Emails – Top 5 Tips and Tricks”