How to Write a Sales Message: 3 Important Tips
Almost every business has launched a marketing campaign online or plans to do it. If you are here, you are probably among them.
The key metric of e-marketing efforts is conversion. How to make clients do the target action: buy, leave contacts, download an app, etc? Use the power of words: sell like a pro with a proper sales message.
Sales message is an advertisement that attracts the user’s attention, arouses their interest and convinces that the company’s offer is the most beneficial. It increases audience loyalty and online sales.
We collected some tips about how to write a promotion text correctly. So start learning to compose effective sales and marketing messages. It is a universal instruction for different marketing channels, as:
- mass mailing;
- bulk texting;
- PPC etc.
Read, learn and use it to write a promotion that works!
So how to compose a competitive marketing sales message?
The title or subject line is the first thing a reader sees, and it should catch the eye. A lot of content goes through users in the 21st century, and your message should stand out from the crowd.
But how to become noticed? Add to your header something like:
- question about the problem of your audience;
- facts and so on.
Here are some examples of a good sales message title:
- “How to make your hair shiny in one procedure? We’ll tell you for free.”
- “What makeup do all the stars of American show business use?”
- “Download the game, build your empire and conquer the disputed lands!”
Congratulations! You get a credit of trust for one or two sentences.
But it is necessary that the user read to the end. How to do it? Keep reading and find out!
Write about benefits for a client, not about your product
You need to answer the client’s question: “Why should I buy this?” among a huge variety of offers. The message should indicate the benefits of your product or service and the reason why a buyer needs it.
Beginners write about the characteristics of the product. But they look from the seller’s point of view. Put yourself in the shoes of the customer instead. So you will understand what problems and pains he or she has and what benefits a customer can get from buying your product. Let potential clients think that you are reading their thoughts for a moment.
Imagine that you sell goji berries. Which message attracts more people in your opinion?
- Buy our tasty goji berries for weight loss.
- Lose weight by 5 kg per month with the help of goji. No more gruelling diets and workouts. Just chew the delicious berries. I will refund your money if the product doesn’t help.
The offer is the same, but the second option is more effective.
Ask for the sale
But even if your marketing message and your product are perfect, it’s hard for you to sell it without a call to action.
Call to Action is an element that can be present in any advertising tool and can be a direct “push” to turn the user into a consumer.
Those that ask for the sale and make it easy for the customer to say yes will always see a higher conversion rate than those who don’t.
These are some call to action examples:
- “Order before midnight tonight!”
- “Supplies are limited, order today!”
- “Click here to download your package.”
- “Visit our website at (your website here) and place your order now!”
Your sales message needs a call to action to be effective, and you should make it as simple as possible to take advantage of the offer.
Give your customers an easy way to make their purchase from the email or web page. People want to buy your product or service, and they’re just waiting to be asked, so make sure you do ask.
The lesson is over. Time to use knowledge in practice. Don’t go far, start from small — cold email campaign pitch.
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