6 Types of Email Messages You Should Definitely Try in your Email Campaigns
Hope you're doing great! Most of you run email marketing campaigns, and as experience shows most of us use just few types of mailings, or even one - just emailing your list. But that's a big mistake, as different types or mailings bring different results and it's good to use them all to get the maximum of your email campaigns. Here I compiled Top 6 types of email messages you should try in your email campaigns. Please see below and enjoy!
Email Newsletter - most common type of email messages as it includes large amount of content, may contain more than one call-2-action. It's good because it can contain content of different niches and interests.
Email Digest - very similar to email newsletter with a few distinctions: summary-type content, used as a reminder or quick-updater.
Dedicated Email - most lead-driving tool as it contains information about one offer/product only. Strong call-2-action. No mistakes allowed in this type of mailing.
Email Chain - also a very powerful lead-driving type of mailings. Email chains consist of series of mailings, leading your subscribers from the first mailing to the purchase. Statistics show that CTR is usually 2-3 times higher than in dedicated email campaigns. This type is not for beginners, but it works really good when you can manage it the right way.
Sponsorship Emails - no comments here, this one is just to make extra money using your own list. Be careful with content - few bad things may happen - 1. you may scare your leads so they just unsubscribe, 2. your leads may like sponsored content and leave you :)
Transactional Emails - kind of a trigger-emails, works good as you approve the action (and get some respect for being nice), may gain cross-sales, and use this a start-email of another email chain that will lead this person to another purchase.