comments 15.03.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies, Sales

Top 4 Tips on How to Convert Email Subscribers into Sales

4_fingersHey guys! Hope you’re doing great.

All the marketers, and especially email marketers, fight for the subscribers. Sure subscribers are a very important part of the sale process, but it’s really possible to make tons of mistakes trying to convert your email subscriber into a sale and lose him before the actual sale. I would like to provide you with 4 tips on how to avoid such mistakes, this will also help you to convert subscribers into sales. See below and enjoy!

1. Show him the way. It’s good to provide your subscriber with the clear path of actions that leads to a sale. Imagine he’s a foreigner and act like you really want him to get to your favorite place, for example – your website. Be sure subscriber follows you.

2. Forget about the Will-word. No future promises, your service or product works now, here, from now on. Now is urgent, future isn’t. I won’t buy a product I don’t need now, or if it won’t start working within an hour (license, activation, approve issues).

3. Easy-2-follow content. When a subscriber opens your mailing he start scanning it for the most precious information and the best offers. Make such info easy to read and easy to act. Remember: mailing is just a mailing – you need actions!

4. Be careful with the Links. Links are like one-way portals, very few visitors will come back to the original post or email. That’s why you need to be sure your links lead them to the right places, because no one will come back and try again.

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Top 4 Tips on How to Convert Email Subscribers into Sales
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Written by: Paul Shuteyev

I am an internet-marketing specialist.


Responses (5) on "Top 4 Tips on How to Convert Email Subscribers into Sales"

  1. I am still new in designing sales letters, so these tips will be extremely useful for me. Thank you so much for your solid tips.

    Psss, I love your email software too. Cheers.

  2. Awesome Paul. I have to come here almost on a daily basis to check out new tips… or at least some interesting articles from you. So, do share good reads with us eh… :)

  3. Undeniably believe that which you stated. Your favorite justification seemed to be on the internet the simplest thing to be aware of. I say to you, I certainly get irked while people think about worries that they plainly do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people could take a signal. Will probably be back to get more. Thanks