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    How to determine the $value$ of your email subscriber? Formula included.

    by Paul Shuteyev
    20.03.2012
    Hey guys, hope you're doing great! Some say that each $1 spent in email marketing earns more than $40 in sales, and some say that each subscriber earns you $1/month. On the one hand these are good numbers, but on the other these are sooo average - that's why you can't tell how does it work and look for your own email marketing business. I would like to provide you with some good info from Forester Research - they published a formula which will help you to determine the value of each and every email subscriber of yours. Please see below, test and enjoy! Email-subscriber-value-formula
    Written by:
    Paul Shuteyev
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