comments 02.02.2012 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

4 Steps to Optimize Email’s Call-2-Action. Tricks included!

Tags: advice, call to action, tips, tricks

Last Update: 6 years ago

Hi guys! Email marketing is email marketing, but it’s nothing without a good call-2-action, which is a core element of each and every mailing campaign. Let’s see 4 main aspects of call-2-action element – Design, Colors, Placement and Metrics. Few words about each of them + advice

Enjoy!

Design. Large or small? Picture or a link? Maybe a button? Doesn’t matter as long as it fits your design and looks familiar to your website visitors. They should feel comfortable and think of your website or brand when they notice a call-2-action. Make the call-2-action look comfortable and you will increase the click-throughs. Sometimes a built-in 2-3 field forms convert better than just buttons.

Colors. Be carefull with colors – red is a catchy one, but many people will not press the red button as it associates with a cancel or deny function. For business call-2-action the best colors are blue, orange, yellow.

Placement. Don’t put your call-2-action to the end of the email. The idea is the following – your call-2-action should be placed near the info or feature list, so the recipient see both information and call-2-action. This is a trick that makes your recipients think of a free choice – info/features or action. Upper positions are better than in the end of the email. Right upper side is a good place for call-2-action too.

Metrics. Pay attention to conversion rate – awesome click-through results mean nothing if the conversion rate decreased.