Massmailsoftware Blog category Email Marketing

Hey guys, Hope you’ re doing great! Nowadays many of you may think that email marketing is changing into something more social or mobile, but it’s still email marketing as its best and it’s rising. I got some proofs for you – Xperian published statistics that show total email marketing’s 2011-2012 comparison. And what we have here? Right, volumes up, opens up, and this is great! Please enjoy =)

Hey guys, Hope you’re doing great! We see lots of infographics these days, and these pictures are pretty nice and easy-2-understand. There are also many infographics on email marketing, covering statistics, researches and different tricks’n’tips. This time I want to share a best email marketing infographic I can imagine – all the tips shown here are so basic, yet so important (extremely important). With all the modern techniques, scripts and hacks we forget about email marketing basics, which are actually email marketing ethics and the cornerstone of the successful email campaign. Let’s respect email marketing and follow the basics =) […]

Hey guys, Hope you’re doing great! We all know how important email lists are, these are real sales engines for all the email marketers. Having a mailing list isn’t just a money-making opportunity, it’s also a responsibility. Yes, right, you are responsible of what you do and what you send. It’s really important to keep your email list updated and clean. I know how sad it is to remove inactive subscribers and reduce the total amount of your subscribers, but it’s a must, and I’m going to tell you why. Let’s start! 1. Deliverability problems All the email lists have […]

Hey guys, Hope you’re doing great! What’s the most precious thing for all the email marketers? Right, the email list! Hope all of you understand why buying or using third-party email lists is wrong, so I want to discuss email list building today. Email Pop-Ups are one of the most old and interesting email list building tools – and I guess this never gets old. Some of you may think it’s easy as 1-2-3 to create some kind of pop-up asking for an email sign up, but it isn’t. Creating perfect email pop-up is as important and interesting as creating […]

Hey guys, Hope you’re doing great! And yes, I would like to discuss email list buying right from Google. Sure it’s not like paying for 100 or 1000 emails, but it’s still very modern and interesting and useful way to build your email list fast. This technique, or let’s say feature, is called Google Adwords Communication Extension. This is an additional feature you can upgrade your Adwords ads with – this ads an email subscription form to your Adwords ads so you can gather leads right from the search engine ranking pages, even without leading them to your website. This […]

Emotions That Stimulate Engagement It’s important to give your subscribers and recipients right emotions and stimulate them, make them feel what they and we want. Anticipation: People are really curious. You can use this to your advantage when preparing your email campaigns. Fancy images, galleries, trigger words, and teaser content all help to stimulate your subscribers. Make them feel interested. Joy: Happy customers will definitely buy more and not even once. Keep your clients happy by offering high-value content, positive imagery, and well-written email message. This will also increase the loyalty and make your brand look more stable and better. […]