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Creating Perfect Email Pop-Up for Your Website



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Hey guys,

Hope you’re doing great! What’s the most precious thing for all the email marketers? Right, the email list! Hope all of you understand why buying or using third-party email lists is wrong, so I want to discuss email list building today.

Email Pop-Ups are one of the most old and interesting email list building tools – and I guess this never gets old. Some of you may think it’s easy as 1-2-3 to create some kind of pop-up asking for an email sign up, but it isn’t. Creating perfect email pop-up is as important and interesting as creating a good email design, email copy, etc. I would like to provide you with few steps on how to create a good email pop-up for your website, and when I say good I mean one that converts good and brings you more and more subscribers.

Perfect email pop-up should be:

1.) Relevant. It should be topic-related, not just “subscribe to our newsletter”. Make it like an addition to your content, make it look like a gate to more valuable info on this exact topic.

2.) Catchy, not annoying. Sometimes it’s better to have it as a slider or as a dynamic header, rather than straight pop-up that’s “jumping out” as the person clicks.

3.) On time. Think about the right timing – it’s better to show your email pop-up to 100 visitors who spent more than 2 minutes reading your articles than to all the 1000 people who visited your website.

4.) Interesting. Just like your email design or your email copy, your email pop-up should be really interesting. Try to mix the sign-up call-2-action with:

Read also:  Mobile Email Usage is Up almost 30%

*Surveys
*Special offers
*Personalization
*Gamification
*Quizzes, and more.

Here is a quick example of what bad email pop-up and good email pop-up look like:

The bad one –

bad-email-pop-up

And the good one –

good-email-pop-up

good-email-pop-up-2

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Written by: Paul Shuteyev

I am an internet-marketing specialist.