Massmailsoftware Blog category Email Marketing

Your best potential customers are the ones you already have. Everyone knows that repeat business can be a big key to success, but there’s another aspect of your customers you need to keep in mind…the best marketing you can receive is a current customer recommending you to their friends, family and co-workers. I’m not talking about multi-level marketing…while many make a nice profit with that business model, talking your Great Aunt Mildred into buying her laundry detergent from you (no matter how much her clothes may smell) isn’t the point. What I am talking about is your customers selling your […]

Okay, I’ll give you a few moments to get those images out of your head, and we’ll continue. … Better? Okay. Now, let’s answer the question on your lips; (No, not “Have you flipped your gourd again, Dave?”) how is email marketing like sex? Sometimes, whether it works or not, and whether or not it’s good for everyone, is all about the timing. If you ask ten email marketing professionals when the best day of the week is to send your newsletter, you’re likely to get more than ten different answers. Of course, that’s understandable…every newsletter is unique. Your newsletter […]

Believe it or not, this isn’t a guide to the best print shops to have posters done to hang up at the bus stop. I mean a completely different kind of posters…forum posters. There are many ways to utilize internet forums to further your marketing goals, and many reasons why you should. The first (and easiest) method is to become a member of a forum that concerns your niché, and then become an active poster there. When doing so, make sure you link to your website or blog in your forum signature. In most cases, this is allowed by a […]

Everyone wants marketing for nothing and their traffic for free. (My apologies to Dire Straits.) And there are a lot of ways to get it done. But sometimes you want more for various reasons: You’re launching a new product. You’re offering a new service. You need your overall traffic numbers up. After months of using free traffic-building methods, you still have that “lonely” feeling every time you check your stats. If so, it may be time to take a trip into “Business ClichèLand”…”To make money, you have to spend money.” And there are a lot of ways to do just […]

When someone has a problem, need or desire, their first stop on the internet is usually Google.  For example, if a business owner is looking for a way to process credit cards for payment online (and they have no knowledge of this area), a trip to Google and a search for “credit card processing” will return a link to Authorize.net as the first non-sponsored response. Why? There are quite a few reasons, all of which are covered under the umbrella term of SEO, or Search Engine Optimiztion, and SEO is something an online business cannot afford to ignore. SEO basics […]

On Wednesday, I talked about the question “Why use email marketing?” The simple answer was “Because it works.” However, that leaves the question “Why does it work?” unanswered. There are a variety of factors that contribute to the overall success of email marketing, with one of the biggest being the fact that an email marketing campaign using an opt-in list is reaching a very targeted audience. If someone signs up for your email newsletter, decides to opt-in to your list in order to take advantage of a free offer or bonus or just to simply sign up as a user […]