Inevitably, when the subject of email marketing comes up while deciding the marketing strategy for a business, the word “spam” is spoken, followed by “Why would we use email to market ourselves?” Because it works, that’s why. Your ROI (Return On Investment) with email marketing can easily be higher than any other form of marketing you do, provided you do it well. But don’t take my word for it…Datran Media conducted a survey of over 2,000 marketers in December 2007. Their results? Overall, 82 percent of the marketers surveyed by Datran Media indicated that they plan to increase their use […]