Earlier, web stores used SSL certificates to get payments from customers via encrypted gateways. However, the popularity and use of SSL increased exponentially the moment Google made it a ranking factor for websites in the search engine results pages. Thanks to this unique combination of security and SEO, SSL has turned into an indispensable resource for any modern site.
Using data is exactly the right approach when considering how to optimize marketing automation.
As you’re looking to stay competitive and keep up with the marketing demands of your industry, implementing a way to use data within your automation strategy only makes sense. Analyzing the data gives you a clear way of understanding what parts of your funnel may need propping up. Here are five ways to do just that.