Email Marketing 2010 – Your Personal Email Valentines – A-class Email List Subscribers
Let’s discuss email lists and subscribers again. I know it’s basics, but this time we have some tricks and tips even for basics. On any email list, there will be three populations: the people who love you – let’s call them Email Valentines, the people who like you – just like it’s on Facebook, and the group who are just hanging in there – probably they just wanted to get access to some of your special offers, just once. Atomic Email Software is designed to provide you with the high-class subscribers – those ones who will love you.
So how do you figure out who’s who on your corporate or private email list? Here are five ways to identify Email Valentines on your email list.
1. They open more than 80% of your emails
Email Valentines keep an eye peeled for what you have to say, so when you show up in the inbox they’re curious enough to open and at least skim your message, even if they’re not in the market to buy or respond right then and there.
2. They frequently click, read, or buy
Because Email Valentines use and love your products, services, and content, they do more frequently click on your email offers, read your articles, watch your videos, and purchase than your average customer.
Although you shouldn’t expect Email Valentines to respond every time, you will see them respond to competitive or exclusive offers more often because they know a good deal from you when they see it and don’t want to miss one.
They also often wait for specific specials and savings—such as free shipping or your annual clearance sale—and then strike when the iron is hot.
3. They forward/share your email
Email Valentines are your strongest advocates. They love telling their friends and family about you, your products, and your offers, so they’ll pass along your email messages or use your “share to social” buttons to share with their friends and followers whether you encourage them to or not. If you’re being intentional about pass-along and do give them a specific incentive—such as a contest or reward—to forward email or share with their social networks, they’re likely to go a little crazy, so make sure you put reasonable limits in place. You don’t want to turn this group into spammers.
4. They’ve connected with you on social media
They love you so much they don’t want to miss a chance to receive your exclusive treatment and insider information from anywhere, so they’ll follow you on Twitter, friend or “like” you on Facebook, and subscribe to your blog. Remember, in those environments, they’ll also try to talk with you, so be sure you’re listening!
5. They recommend you to their friends and followers on social media
Because social networks provide multi-way communication, Email Valentines won’t just try to talk with you; they’ll also talk about you to their friends, followers, and connections within social media. If that is an activity you would like to see more of, make it easy for them to do so (hint: put those share-to-social buttons in the appropriate emails and on blog posts), and reward the ones who do so routinely.
When you’ve matched your social-media audiences to your email-list members and coded your email list to track response and sharing behaviors, it’s easy to see who the Valentines are.
The question is, once you know, what will you do differently, just for your special subscribers?
The answer is – just let them do what they like so much – let them adore you. Just provide your Email Valentines with special offers, discounts – and they will spread the word about you, be sure. Ohh, and you should keep in touch with them, sometimes privatly, using social media – just few words in one message, and they will feel very-very special for a long time.