comments 16.03.2011 Paul Shuteyev @ Email Marketing, Email Marketing News, Email Newsletters, Internet Marketing Strategies, Statistics

Email Marketing Statistics 2011 – Why Email Marketing is Better than SEO

Email Marketing Statistics 2010-2011[/caption]

Hey guys,

As the year 2010 passed and business year 2011 have just started it is time to discuss some new Email Marketing statistics. I will keep it short and nice, showing exact facts and numbers. Let’s start, hope you will enjoy this.

According to Econsultancy survey in early 2011, 72% of respondents answered that Return-of-Investment (ROI) of their email marketing campaigns is excellent or really good, and only Search Engine Optimization (SEO) technologies scored better. Also 39.4% of marketing industry executives called Email Marketing the most powerful advertising channel for their business (according to Datran Media’s 2010 Annual Marketing and Media Survey).

It’s not hard to figure it out that all these facts are really really positive, and they show that Email Marketing niche is not going to stop growing. But let’s see more statistics, this time money and investment related.

According to survey organized by BtoB Magazine in January 2011, 63% of respondents would like to increase spending on email marketing in 2011, and 29% of respondents are going to try keeping spend constant. And the most interesting fact is – according to 2011 Digital Marketing Outlook Survey from the Society of Digital Agencies, 70% (!) of brand marketers planned to make investments in email marketing niche in 2011.

Hope this will help you to analyze the email marketing niche in 2011 by comparing these results with your own statistics.

Have a nice day!

Email Marketing Statistics 2011 – Why Email Marketing is Better than SEO
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Written by: Paul Shuteyev

I am an internet-marketing specialist.


Responses (14) on "Email Marketing Statistics 2011 – Why Email Marketing is Better than SEO"

  1. Nice post, a different view to marketing other than plain SEO.

  2. simply great article… i agree to you that email marketing is something personal than seo & it has been difficult always to know stats of email campaign … thanks for posting

  3. Greatest article! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to new updates and will talk about this website with my Facebook group. Chat soon!

  4. SEO is a long-term promotion method and that’s the best aspect about it.

  5. I’ll save this page… Appreciate sharing.

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  6. Greatest article!
    Thank you guys!


    I found your website in search engines from my country. Great article. Thanks for sharing.

  8. Sounds Interesting.

    Thanks for Sharing!!!

  9. I try to use both of those strategies, simply in my believe each one has it owns positive and negative effects. Combination results in success.

  10. Denver Knuteson

    Great report man