comments 06.04.2009 Paul Shuteyev @ General, Internet Marketing Strategies, Marketing

Marketing Techniques 2009: Fighting Spam. Marketing Without Spam.


SpamHow prevalent is Spam? According to Scott McAdams, OMA Public Affairs and Communications Department (“Studies show unsolicited or “junk” e-mail, known as spam, accounts for roughly half of all e-mail messages received. Although once regarded as little more than a nuisance, the prevalence of spam has increased to the point where many users have begun to express a general lack of confidence in the effectiveness of e-mail transmissions, and increased concern over the spread of computer viruses via unsolicited messages.”

Read below the top 5 Rules to do to protect from spam:

In 2003, President Bush signed the “Can Spam” bill, in December of 2003 which is the first national standards around bulk unsolicited commercial e-mail. The bill, approved by the Senate by a vote of 97 to 0, prohibits senders of unsolicited commercial e-mail from using false return addresses to disguise their identity (spoofing) and the use of dictionaries to generate such mailers. In addition, it prohibits the use of misleading subject lines and requires that emails include and opt-out mechanism. The legislation also prohibits senders from harvesting addresses off Web sites. Violations constitute a misdemeanor crime subject to up to one year in jail.

One major point that needs to be discussed about this: spam is now coming from other countries in ever-greater numbers. These emails are harder to fight, because they come from outside our country’s laws and regulations. Because the Internet opens borders and thinks globally, these laws are fine and good, but do not stop the problem.

So what do you do about this? Here are the top 5 Rules to do to protect from spam.

Number 1: Do what you can to avoid having your email address out on the net.

There are products called “spam spiders” that search the Internet for email addresses to send email to. If you are interested, do a search on “spam spider” and you will be amazed at what you get back. Interestingly, there is a site,, which is an open source project geared to fight Internet “spambots” and “spam spiders”, by giving them bogus HTML web pages, which contain bogus email addresses

A couple suggestions for you: a) use form emails, which can hide addresses or also b) use addresses like instead of your full address to help battle the problem. c) There are also programs that encode your email, like jsGuard, which encodes your email address on web pages so that while spam spiders find it difficult or impossible to read your email address.

Number 2: Get spam blocking software. There are many programs out there for this. (go to or for example). You may also buy a professional version. Whatever you do, get the software. It will save you time. The software is not foolproof, but they really do help. You usually have to do some manual set up to block certain types of email.

Number 3: Use the multiple email address approach.

There are a lot of free email addresses to be had. If you must subscribe to newsletters, then have a “back-up” email address. It would be like giving your sell phone number to your best friends and the business number to everyone else.

Number 4: Attachments from people you don’t know are BAD, BAD, BAD.

A common problem with spam is that they have attachments and attachments can have viruses. Corporations often have filters that don’t let such things pass to you. Personal email is far more “open country” for spamers. General rule of thumb: if you do not know who is sending you something, DO NOT OPEN THE ATTACHMENT. Secondly, look for services that offer filtering. Firewall vendors offer this type of service as well.

Number 5: Email services now have “bulk-mail” baskets. If what you use currently does not support this, think about moving to a new vender. The concept is simple. If you know someone, they can send you emails. If you don’t know them, put them in the bulk email pile and then “choose” to allow them into your circle. Spam Blocking software has this concept as well, but having extra layers seems critical these days, so it is worth looking into.

Marketing Techniques 2009: Fighting Spam. Marketing Without Spam.
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Written by: Paul Shuteyev

I am an internet-marketing specialist.


Responses (15) on "Marketing Techniques 2009: Fighting Spam. Marketing Without Spam."

  1. 1st busineZman

    Your rule number 4 must be posted in all kindergardens across the country – Attachments from people you don’t know are BAD, BAD, BAD – That’s exactly what I say to my children :)

  2. Searched for anti-spam tricks, found this article. Looks great. I’m a teacher in primary school, and would like to use this material to explain children what is spam and how to protect yourself from spam. May I? It would be just great to have your permission. Please…

    John Smith

  3. Sure you can use this article John! It would be great! You’re welcome!

  4. American Jigsaw

    A little jigsaw for you…

    b) use addresses like – so you mean using someone else’s email address instead of your real email address? Is it legal to use such common addresses?

  5. I recently use “fake” emails when leave comments or subscribe to some strange but useful webistes/blogs. Sometimes you just cannnot miss the opportunity to subscribe to check some benefits of website.

  6. I dont care about protection from SPAM, cause such services as Spamhaus become too agressive, so they and block/close nearly all spam sources. that’s cool!


  8. It should read:
    “Attachments from people you know are BAD BAD BAD.” Most viruses and malware are distributed by trusted people without their knowledge.
    Best to not use IE, use Firefox instead, and never use MS Office, use OpenOffice (FREE by the way) instead and you won’t have any macros trying to take over your machine.


  9. Oh, thanks for good advice about free version of Office tools.

    Thanks w0wie!

  10. The web site style is great, the articles is really nice : D. Good job, cheers

  11. Hey great stuff I agree with it but I’m sure some others wouldn’t be so quick to support these points. Well written. Thanks.

  12. Hi there, I found your blog via Google while searching for a related topic, your site came up, it looks good. I have bookmarked it in my google bookmarks.

  13. I like the valuable information you provide in your articles. I’ll bookmark your blog and check again here regularly. I am quite certain I will learn many new stuff right here! Good luck for the next!

  14. Super email marketing blog!

  15. We should fight SPAM together, great article!