comments 18.10.2011 Paul Shuteyev @ Internet Marketing Strategies, Marketing, Sales

Old-School Subject Line Techniques that Work Best – Top 7 List + BONUS

RightHey guys,
Hope you’re doing well! We talked about subject line techniques some time ago – about the best length and words that should be avoided in the subject lines, and today I would like to provide you with the subject line techniques that work best (the classic ones – the ones that are tested for years). Please see the list below:

Your subject line should contain:
– Odd numbers: (This eBook Earned me $524,838.71…)
– Question Marks: “Are you ready to rock the market?”
– Percentages (%): “85% of marketers NEED this ebook”
– [New Video], [Video]: “[Video Blog Post] The key to Affiliate Network domination”
– Free Report: “Top 8 SEO Tricks (Free Report)”
– RE: “Re: Watch me building my list with a speed of light”
– Personal Pronouns (You, Your, etc…)

All these subject line tricks will help you to boost your open rate instantly. This can be used for any kind of email list, BUT I would like to provide you with one more subject line trick, that works ONLY for the new list or list you’re not afraid to lose –

– Bad News: (“Hey guys, I got some Bad News for all of us…”) – this works great, and boosts your open rate in minutes, BUT never use it for your trusted list – if people will find this email unimportant they will just unsubscribe, so it’s better to use it for the new list or secondary lists.

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Written by: Paul Shuteyev

I am an internet-marketing specialist.


Responses (2) on "Old-School Subject Line Techniques that Work Best – Top 7 List + BONUS"

  1. Hi Paul. I like these tried and true standby’s. Here are a couple of things to avoid: I try to avoid using caps because I always fear it will trigger spam filters. So in other words, “Top SEO tips: Free report” is much better than “FREE report: Top SEO tips” A small thing, but something to watch. Also, be wary of exclamation points. Thanks; I like old-school.

    • Hi Jen,

      Thanks for such an important detail! I didn’t mention it, but you’re so right – subject line should look interesting, but calm, not screaming about an opportunity – it worked back in 2006-2008 when everybody loved Clickbank style in content, in emails, etc :) hope you remember :)