Perfect Subject Line in 5 Steps

    by Paul Shuteyev
    31.01.2013
    girl-thumbs-upHey guys, Hope you're doing great! What catches recipient's attention most? Subject line, right! Subject lines make recipients open emails, no opens - no conversions. As you understand whole email campaign depends on the subject line you used. Subject line is just one sentence, but it's a real art to prepare a good one. This time I would like to remind you of 5 steps that will help you to prepare a perfect subject line. Let's start! Step 1. Informative > Promotional Emails with informative subject lines are opened more often than ones with the promo subject lines. Make it sound like an important and useful info (Tips, HowTo, Guide, Special Info, etc.) not a direct offer (Buy now, Get Discount, Sale, etc.) Step 2. Stay laconic Subject line is just a sentence, and it's not a sentence from a school essay. This one should be short and direct. Latest researches (more than 500 million messages analyzed) showed that the best length for a subject line is under 50 characters. But what's also important - put the most important and useful info at the beginning of a subject line. Step 3. Avoid SPAM words. Seriously, subject line is the next one to be analyzed by spam-filters after the sender's reputation. Avoid such stop words as Buy Now, Cheap, etc. See the list here - Spam-words to avoid! Step 4. Make the subject line fit the content. It's one of the worst mistakes to have a misleading subject line, even if it's clear, laconic and informative. Your subject line may be very simple, like January's Newsletter, it's not bad to have such subject line. Sender-recipients relationships are more important than pushing your products or offers. Step 5. Make it typographically simple Avoid ALL CAPS, do not use exclamation marks, some special symbols. Also do not try to single out your subject line with <<<...>>>, -==...==-, %%%...%%%, xXx...xXx, etc., - that's really WRONG :D
    Written by:
    Paul Shuteyev
    Back to blog
    Boost your business with AtomPark

    Try our software and evaluate it in action

    Comments (1)
    Subscribe to our news

    Subscribe to us and you will know about our latest updates and events as just they will be presented

    We use cookies to provide you with the best experience while using our site Yes, I agree