Massmailsoftware Blog

    Latest news, current events, and much more from the field of marketing.

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    25.01.2019
    Why Startup Ecommerce Brands Rely on Email Marketing

    Running an e-commerce startup today provides a remarkable amount of turbulence. The highs are high indeed — get the right attention at the right times, and your brand can become a worldwide trend in a matter of minutes — but the lows can be desperately low. So if you’re going to muster your resources and launch your store, you need to play a very smart game indeed. Your marketing strategy needs to be effective and efficient — and when it comes to digital marketing, there’s no more solid option than email marketing. Here’s why email remains the tactic of choice for e-commerce startups everywhere:

    12.01.2011
    Social Media 2011 – Top 11 Personal Branding Trends. Part 2.

    This is a 2nd part of “Top 11 Personal Branding Trends”. Let’s discuss your personal branding in social networks and social media tools. Please enjoy! 6. Web Purity Omnipresent social networks, myriad blogs, always-on and always-connected workplaces and work spaces, constant online job searches—the Web has become a noisy and crowded place. No wonder it’s difficult for people who google you to get a clear picture of who you are—especially if you have a common name. They can’t be sure whether you’re the John Smith who ran the Boston marathon or the one who faced insider-trading charges. Services will soon […]

    20.02.2008
    Marketing, Branding, Public Relations and Advertising

    Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective: Notice several things…for example, marketing is represented as nothing more than a less-annoying version of advertising. However, the one thing that jumps out at me is this…notice how branding and marketing are very similar. The only difference is who holds the opinion. This goes back to what I’ve said before…lead your customers to form an […]

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    20.02.2008
    Marketing, Branding, Public Relations and Advertising

    Deborah Schultz has one of the best graphics I’ve ever seen up on her blog (courtesy of Brand Identity Guru), explaining the difference between marketing, branding, public relations and advertising far better than anything I’ve run across. This puts quite a few things into perspective: Notice several things…for example, marketing is represented as nothing more than a less-annoying version of advertising. However, the one thing that jumps out at me is this…notice how branding and marketing are very similar. The only difference is who holds the opinion. This goes back to what I’ve said before…lead your customers to form an […]

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