Massmailsoftware Blog

Hi guys! Email marketing is email marketing, but it’s nothing without a good call-2-action, which is a core element of each and every mailing campaign. Let’s see 4 main aspects of call-2-action element – Design, Colors, Placement and Metrics. Few words about each of them + advice 🙂 Enjoy! Design. Large or small? Picture or a link? Maybe a button? Doesn’t matter as long as it fits your design and looks familiar to your website visitors. They should feel comfortable and think of your website or brand when they notice a call-2-action. Make the call-2-action look comfortable and you will […]

Hi guys, Hope you’re doing great! We all know how leads are important – this is one of the most precious things in E-marketing. You should respect leads, as this is your key to mass sales. Today I would like to provide you with 6 lead generation tips and a list of lead generators. Hope this helps! I will keep it short and easy-2-follow. Lead generation tips: 1. Understand what your ‘perfect’ prospects want, and provide them with that Find out what kind of info are interesting to your prospects, what do they need to make a purchase. This is […]

Hey guys, Hope you’re doing great! Christmas is coming and we all know how important this time is for all kind of marketing channels, and email marketing is not the exception, even more – it’s one of the best marketing channels to use for Christmas marketing campaigns! I will tell you how you can use Christmas-niche to boost your email marketing campaigns. 1. More opportunities to build your lists. Christmas time is a gift time – just offer gifts to each and every person who subscribes to your list. Have a special sign-up offer for receiving Christmas discounts. Have a […]

These 8 quick tips on how to start Email Marketing campaign are for those who make first steps in email marketing business. Simple, short, easy-to-follow. I compiled most important tips and aspects for beginners here. So please enjoy! 1. Size. How many emails will you send? What is the optimal number? To answer these questions, consider how many people you can effectively handle when people start responding to your email offer. Average response rates on targeted direct email generally tend to fall between 5 and 15%. 2. Brokers. If you don’t have your own opt-in list, make sure that you […]

A text message is typically read within 15 minutes and responded to within 60 minutes. With over 300 million wireless lines in the U.S. alone, mobile marketing’s potential for success has never been greater. But how do you get started and make the most of SMS marketing? Here are some extra important SMS Marketing tips and tricks to help you!

1. Email marketing is not hard. I know it seems complicated, but with email marketing software like Atomic Email Studio, creating professional emails is really easy. 2. You don’t need to know HTML. Again, programs like Atomic Email Studio make it easy for dummies to create gorgeous templates (I mean, I make them, so come on, they can’t be that hard). I actually don’t like it when a client wants to complicate it and makes me use HTML. Me ‘n HTML don’t get along so well. 3. The best days to send emails are Tuesdays, Wednesdays and Thursdays. Why? Because […]