Massmailsoftware Blog category Marketing

Hey guys, Hope you are doing really well! I would like to discuss email harvesting topic. On the one hand, as we all know there are hundreds of websites we can crawl emails from, on the other hand – email addresses from such places were already used by each and every email marketer who crawled them before you, so such lists will have bad open-rate and click-through rate. This is why we should always search for additional sources to extract leads from. As for me, News Groups – is the best place to search for emails. There are thousands of […]

Hey guys, I want to provide you with some great Email Marketing statistics I just stumbled upon. The data in the chart below displays customer reaction to each and every incoming advertising email. The most important aspect of this chart is that now we can track how this attitude has been changing through the last few years. Hope you enjoy! Special Thanks to MarketingProfs.com

The Mobile Marketing Association (MMA) has published Top Ten Mobile Marketing Trends to expect in 2011, also Mobile Marketing Association predicts the global growth of mobile advertising market – from $13 billion in 2010 to $14 billion in 2011, and what’s the most interesting aspect of this growth – it’s expected in Asia Pacific region, North America and Europe only. The best thing about these top 10 mobile marketing trends is that we can participate in mobile marketing evolution and not just sit and wait for these trends to come 100% true. Please enjoy!

Spam is bad, let’s face it! So new Canadian anti-spam law could cost violators up to $10 million, as said by ItBusiness.ca Private persons violating the law could be fined a maximum penalty of $1 million, while companies and organizations could be charged up to $10 million. While Bill C-28, or the Fighting Internet and Wireless Spam Act, received royal assent on December 15, the report says the new law will  be enforced in approximately 6 months from now. Email marketing and security specialist are sure that this law will not stop the most cruel way of spamming people – […]

Hey guys, Here are some great techniques on how to set right timing for your email campaign messages to encourage your subscribers to share them via all kinds of social media channels (like Twitter, Facebook, LinkedIn, and much more). On the one hand – it’s all about content, but it’s not! It’s more about the way and a time you send your messages. Please read more for 3 timing and sharing techniques of email marketing in 2011. 1. Think about things from your subscriber’s perspective: This is marketing 101 but it’s especially important when getting your messages out at the […]

Hi guys, Hope you’re doing well. I would like to introduce some terms, meanings and facts related to Email Marketing. Each and every business or just a niche has its own terms and jargon, and you should be familiar with them to feel stable and navigate easily in the world of Email Marketing. Please enjoy! 1. Blacklist: A blacklist contains a set of IP addresses that are suspected of sending out unsolicited email (spam). If your sending IP has a high complaint rate, high hard-bounce rate, or a bunch of spamtrap addresses, you are more likely to be blacklisted. Bonus: […]