27 Apr 08 How-to: Link Building Secrets
The way you build your links can tell ubelievable things about you. Should I mention now that your blog or website now is much more important than your look? I gathered here main useful easy-to-remember tips for you. Stay tuned, stay modern and take care of… your website!
In the area of link building, there are many important factors to remember.
After all, link building is the single most important part of achieving a highranking
website in modern search engines. As such, there are many things that
can significantly impact the growth and spread of links to your site:
• Make sure your site has something that other webmasters in your niche would
be interested in linking to.
• Create content that people will be willing to link to, even if it is not directly
easy to monetize. These linkworthy pages will lift the authority and rankings
of all pages on your site.
• Create something that legitimate webmasters interested in your topic would be
interested in linking to.
• When possible, try to get your keywords in many of the links pointing to your
pages.
• Register with, participate in, or trade links with topical hubs and related sites.
Be in the discussion or at least be near the discussion.
• Look for places from which you can get high-quality free links (like local
libraries or chambers of commerce).
• If you have some good internal content, try to get direct links to your inner
pages.
• Produce articles and get them syndicated to more authoritative sites.
• Start an interesting and unique blog and write about your topics, products,
news, and other sites in your community.
• Comment on other sites with useful relevant and valuable comments.
• Participate in forums to learn about what your potential consumers think is
important. What questions do they frequently have? How do you solve those
problems?
• Issue press releases with links to your site.
• Leave glowing testimonials for people and products you really like.
Oftentimes when the product owner or person posts the testimonials, they will
include a link back to your site.
• Sponsor charities, blogs, or websites related to your site.
• Consider renting links if you are in an extremely competitive industry. Adult,
gaming, credit, and pharmacy categories will likely require link rentals and/or
building topical link networks.
• Mix your link text up. Adding words like buy or store to the keywords in your
some of your link text can make it look like more natural linkage data and help
you rank well for many targeted secondary phrases.
• Survey your vertical and related verticals. What ideas/tools/articles have
become industry standard tools or well-cited information? What ideas are
missing from the current market space that could also fill that niche?
• If you have a large site, make sure you create legitimate reasons for people to
want to reference more than just your home page.
Popularity: 16%
Tags: link building, SEO
11 Feb 08 Market Your Online Business With Posters
Believe it or not, this isn’t a guide to the best print shops to have posters done to hang up at the bus stop. I mean a completely different kind of posters…forum posters.
There are many ways to utilize internet forums to further your marketing goals, and many reasons why you should.
The first (and easiest) method is to become a member of a forum that concerns your niché, and then become an active poster there. When doing so, make sure you link to your website or blog in your forum signature. In most cases, this is allowed by a forum’s TOS, and your signature can even contain a short slogan or marketing message. (Keep in mind that writing posts promoting your business is a good way to get banned from most forums…keep the promotional efforts in your signature!)
Now that I have you asking why this would be worth the trouble, let’s look at the benefits:
- If you become a frequent poster on a forum related to your business or blog, you can increase your standing as an “expert” in your field.
- Every post you make will contain your link, which means that every forum thread you post in is a free ad for you!
- The link in your signature will also count as a backlink in the eyes of Google (in most cases), helping to increase your pagerank.
All good reasons to do this, right? Well, let’s look at the potential negatives before you get too excited:
- If you become a frequent poster on a forum related to your business or blog, and write posts that show you don’t know what you’re talking about, it can harm your standing as an “expert” in your field. (Yes, even on forums, it all comes back to “quality content”.)
- Forums can become addictive, sucking up your productive time.
- If you’re a brand-new member of a forum, it will take time before you’re viewed as anything but an “outsider” on a fairly large percentage of forums…especially if it seems you’re there to promote yourself.
Luckily, there are ways to get around all three of these problems if you like…rent forum signatures (although, ironically enough, the best option to purchase forum signatures is often to check out various forums). There are forum signature marketplaces that do just that…broker the sale of links in the signatures of active forum members to business owners that would like to reap the marketing benefits of forums without spending the time posting.
How much will you have to pay for this? Believe it or not, $1USD for every 100 posts your link appears in (or $10USD per 1000 posts) is not an unusual rate. And also keep in mind, the link you provide can be anything that doesn’t violate the TOS of the forum in which it will appear.
Link to your home page, your blog, or a specific landing page designed to convert forum traffic into an email opt-in signup, newsletter subscription or membership purchase; one penny per link is an inexpensive enough rate to experiment and try different approaches.
Here’s my question to you…have you ever purchased forums signature links for marketing, and if so, what results did you see?
Popularity: 6%
