13 Motivators for the Perfect Subject Line and Sales Letter

    by Paul Shuteyev
    21.10.2011

    Hey guys,

    Hope you're doing really great! We all know how it's important to motivate people (subscribers, leads, visitors) and get their attention. If we are talking about email marketing, than these motivation and attention-grabbing tips will boost your email marketing campaigns instantly. This will help you to prepare super-catchy subject line and whole sales letter that will extremely increase your open rate.


    Here is the list of 13 motivators for the perfect subject lines and sales letters:


    1. Fear

    Fear of lost opportunities or the loss of a possession (not to mention... some people just love being scared—else why Stephen King and Final Destination 5?).



    2. Greed

    The coveting of more... more... and more (and it's still never enough)!



    3. Vanity

    Mirror, mirror on the wall... (indeed, why mirrors at all)?



    4. Lust

    Sex sells. Dare to deny it.



    5. Envy or Jealousy

    It all began when we were little kids and we pulled on mommy's skirt and screamed, "I want one, too!"



    6. Pride

    Who doesn't want to be valued and to feel important... (and drive a BMW)?



    7. Laziness

    Why stand when you can sit? Why sit when you can lie down? Why work when someone else can work for you (AKA, outsourcing)?



    8. Anger

    You've been robbed! You've been cheated! And now you want revenge!


    9. Strength

    Come on, do you know anyone who really wants to be weak?



    10. Charity

    The pleasure is in the giving (so they say).



    11. Hope

    Why else do we suffer the slings and arrows of outrageous fortune (Shakespeare)? Because... after all, tomorrow is another day (Gone With the Wind).



    12. Prejudice

    We all have one or two prejudices. Because in some perverse way they make us feel better about our miserable, guilt-ridden selves.


    13. Justice

    Justice is the politically correct, socially acceptable, and legal equivalent of revenge.

    Written by:
    Paul Shuteyev
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