comments 21.10.2011 Paul Shuteyev @ Email Marketing, Email Newsletters, Internet Marketing Strategies

13 Motivators for the Perfect Subject Line and Sales Letter



number-13Hey guys,

Hope you’re doing really great! We all know how it’s important to motivate people (subscribers, leads, visitors) and get their attention. If we are talking about email marketing, than these motivation and attention-grabbing tips will boost your email marketing campaigns instantly. This will help you to prepare super-catchy subject line and whole sales letter that will extremely increase your open rate.

Here is the list of 13 motivators for the perfect subject lines and sales letters:

1. Fear
Fear of lost opportunities or the loss of a possession (not to mention… some people just love being scared—else why Stephen King and Final Destination 5?).
2. Greed
The coveting of more… more… and more (and it’s still never enough)!
3. Vanity
Mirror, mirror on the wall… (indeed, why mirrors at all)?
4. Lust
Sex sells. Dare to deny it.
5. Envy or Jealousy
It all began when we were little kids and we pulled on mommy’s skirt and screamed, “I want one, too!”
6. Pride
Who doesn’t want to be valued and to feel important… (and drive a BMW)?
7. Laziness
Why stand when you can sit? Why sit when you can lie down? Why work when someone else can work for you (AKA, outsourcing)?
8. Anger
You’ve been robbed! You’ve been cheated! And now you want revenge!
9. Strength
Come on, do you know anyone who really wants to be weak?
10. Charity
The pleasure is in the giving (so they say).
11. Hope
Why else do we suffer the slings and arrows of outrageous fortune (Shakespeare)? Because… after all, tomorrow is another day (Gone With the Wind).
12. Prejudice
We all have one or two prejudices. Because in some perverse way they make us feel better about our miserable, guilt-ridden selves.
13. Justice
Justice is the politically correct, socially acceptable, and legal equivalent of revenge.

13 Motivators for the Perfect Subject Line and Sales Letter
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Written by: Paul Shuteyev

I am an internet-marketing specialist.

 

Responses (2) on "13 Motivators for the Perfect Subject Line and Sales Letter"

  1. Lovely literary and cultural references, Paul; Bravo! Shakespeare, the Brothers Grimm, Stephen King and Margaret Mitchell all in one blog post — I like, I like! The definition of Justice was new, though: “the legal equivalent of revenge”…food for thought. ; )