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Rule of 5 Seconds – Email Subscribers are GoldFishes


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goldfishHey guys,

Hope you’re doing great! What I want to talk about today is one key aspect of a default email subscribers – memory and attention. Email subscribers are similar to goldfishes in this aspect – they have short memory and short attention spans. This is the main reason so many email campaigns are just ignored, or not click-through’ed.

When an ordinary users receives an email, let’s say advertising email, he pays attention to it for 3-5 seconds maximum, and during this time he is thinking:

1.Who’s the sender

2. When did he subscribe to these mailings

3. Does this still fit his interests

4. Is it so interesting or useful to him to follow the call-2-action or click on the link placed in the body of email

If an ordinary email subscriber cannot answer all these questions appeared in his head in 5 seconds – he just closes the email.

Think about it next time you will be preparing your email campaign :)

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Written by: Paul Shuteyev

I am an internet-marketing specialist.