Sending Bulk Email Messages to Harvested or Bought Email Lists
Hope you’re doing well! Many of you asked me about the legal aspect of sending bulk email messages to harvested or bought email lists. Does it fit CAN-SPAM act rules? And the answer is YES, you can send your bulk email campaigns to lists you have harvested, crawled, bought, or whatever-that’s-not-opt-in, because here are main rules the CAN-SPAM act consist of:
1. Email Header provides true info about the email content and is not misleading.
2. Subject Line provides true info about the email content and is not misleading.
3. You provide email recipients with an opt-out link/method/opportunity.
4. You identify your email as commercial and include your contact data and physical address in the email body.
Stay safe while sending bulk email messages to harvested or bought lists – just follow these rules!