Massmailsoftware Blog category Email Marketing

    Latest news, current events, and much more from the field of marketing.

    Email Marketing

    16.01.2013
    Email Deliverability – Tips, Tricks and a Checklist

    Hey guys, Hope you’re doing great! From time to time I receive questions regarding the deliverability – how to improve it, and what’s more important – how to determine and control it. This isn’t an easy question since there are so many factors that you “can’t” effect – blacklists, servers, IP – sure you can choose them more wisely, but still this isn’t something you can control, like your content or your list. I found a great email deliverability checklist at Emailvendorselection.com and I want to thank Linda Misauer for such a great info. Let’s start! Email Deliverability checklist How […]

    14.01.2013
    10 Email Marketing Tips – Stay Up-to-Date and White-Hat in 2013

    Hey guys, Hope you’re doing great! Year 2013 has started and we all are waiting for new email marketing trends, techniques and 2012’s statistics. But it’s important to keep in mind best old techniques that worked good and will work good for a long time – I would like to provide you with email marketing tips that are still actual and need to be used in your campaigns. Let’s start, and let this year be the great year for all email marketers! 1. Proper and obvious links. Links are traffic-gates to your website. Make sure your links are visible, and […]

    08.01.2013
    Optimize Email for Bounced Customers – Timing, Tone, Content Tips and Statistics

    Hey guys, Hope you’re doing great! It’s sad to see when someone has left your e-store or website without making a purchase. Sometimes such people leave their emails before leaving, for example when they abandon cart or create a wishlist. I would like to provide you with tips on how to make them purchase the items they wanted. Email marketing helps us here – please read below email timing, tone and content tips and statistics.

    04.01.2013
    2012’s Email Deliverability Statistics

    Hey Guys, Hope you’re doing great and you had nice Holidays! New year means new horizons for email marketing niche, but it’s important to analyze the passed year. I want to share some useful email deliverability statistics I recently found. Please enjoy and keep them in mind to make your future email campaigns better!

    18.12.2012
    Budget Priorities 2013 – Email Marketing is still rocking!

    Hey guys, Hope you’re doing great! Christmas time is coming and I would like to announce some good news for all the email marketers. StrongMail published 2013 Marketing Trends Survey results and as you can see below email marketing is still alive and kicking. Please enjoy!

    11.12.2012
    4 Less-Known But Extremely Useful Email List-Building Tips

    Hey guys, Hope you’re doing great! We all know how email lists are important, bigger’s better plus quality over quantity. But anyway, the bigger your email list is the more chances you have to optimize it and make it even bigger and better. I would like to provide you with 4 tips on how to add more subscribers to your precious email list. Let’s start! 1. Social logins Social login can be the way of access to your product or service. Social logins are extremely useful because of two main features – social logins allow to easily register/enter, and also […]

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