Massmailsoftware Blog category Email Marketing

Hey guys, Hope you’re doing great! We all know how important relevant and targeted content is in email marketing. And the best way to reach targeted audience is list and content segmentation. I’ve mentioned few basic and easy-to-implement steps before and today I would like to discuss more advanced email list and email content segmentation ideas. Please enjoy, and have a great weekend! 1. Targeting business owners. This is your chance to move your product or service to business-to-business level. Even if your product is B2C only, then reaching B2B can help you in engaging new partners or reaching new […]

Segmentation means success in email marketing. The more relevant your content is the higher feedback you get (Open-rates, CTR). But how to determine what relevant content is? Sure it depends on the niche, but I want to provide you with the 5 easy steps to email campaign segmentation that work for each and every niche. Please enjoy! 1. Review your data. You need to be sure the data you have can help, as it’s a great mistake to segment your campaign by faulty information. Be sure you have right data on gender, age, etc. These basic data is extremely important. […]

Hi guys, Hope you’re doing great! As you know email design is extremely important – it can boost your click-throughs or make people trash your emails. I won’t tell you which colors to use or which fonts are the best, but I’m here to show you most fatal mistakes of email design, so you can fix yours. Please enjoy! 1. Forgetting to say Hi! Your “Hi!” is your header – your header must be informative and recognizable. It’s the first thing recipients see – make it look perfect. What about ordinary “Hi!”: Show respect to your subscribers – always salute your […]

Hey guys, Hope you’re doing great! Getting a lot of good subscribers is half of the success, the other half depends on how you can engage them from month to month. Sure you need to have a subscriber-oriented content and good delivery rates. What I’m talking about below is how to make your subscribers “wait” for your mailings. Please enjoy! State what’s coming in the next mailing. Always announce your future mailings in your current campaign. Subscribers love to be updated properly. This increases open rates and click-through rates. Whether you will have a product-update mailing or special techniques on […]

Hey guys, Hope you’re doing great! We all know how important email design is – it°s one of the most important elements of lead capturing. So in other words – your email campaign is likely to be more successful if the email message contains the good message, good design and the right colors. I would like to provide you with 5 tips on how to use colors in email marketing campaigns to make your call-2-action more visible. Please enjoy! #1 Tip: Don’t overdo it. Your main message or call-2-action can get lost because of too many colors or even too […]

Hey guys, Hope you’re doing great! Internet is our life nowadays – we all know how important it is, but do we really know how big it is? I would like to share a great infographic that shows us Internet in digits. My friend Jen from MBA Online created it and shared with me, so I’m sharing it with you. For email marketers to imagine – almost 300 billion emails are sent daily… Provided by: OnlineMarketingDegree.net