Email Marketing


comments 11.02.2008 Dave Hughes @ Email Marketing, Marketing

Market Your Online Business With Posters

Believe it or not, this isn’t a guide to the best print shops to have posters done to hang up at the bus stop. I mean a completely different kind of posters…forum posters. There are many ways to utilize internet forums to further your marketing goals, and many reasons why you should. The first (and […]

comments 06.02.2008 Dave Hughes @ Email Marketing, Sales

Spend It To Make It

Everyone wants marketing for nothing and their traffic for free. (My apologies to Dire Straits.) And there are a lot of ways to get it done. But sometimes you want more for various reasons: You’re launching a new product. You’re offering a new service. You need your overall traffic numbers up. After months of using […]

comments 05.02.2008 Dave Hughes @ Email Marketing, Sales, Search Engine Optimisation Tips

A Customer’s Life: The Hunt For Help

When someone has a problem, need or desire, their first stop on the internet is usually Google.  For example, if a business owner is looking for a way to process credit cards for payment online (and they have no knowledge of this area), a trip to Google and a search for “credit card processing” will […]

comments 01.02.2008 Dave Hughes @ Email Marketing

Why Does Email Marketing Work?

On Wednesday, I talked about the question “Why use email marketing?” The simple answer was “Because it works.” However, that leaves the question “Why does it work?” unanswered. There are a variety of factors that contribute to the overall success of email marketing, with one of the biggest being the fact that an email marketing […]

comments 31.01.2008 Dave Hughes @ Email Marketing

Should A Blog Be Part Of Your Marketing Plan?

In answer to the question “Should a blog be part of your marketing plan?” the answer is yes. There are millions of blogs on the internet today; most are of the personal variety, with the blogger writing about what they did that day or their favorite television show. But blogs are increasingly becoming a part […]

comments 30.01.2008 Dave Hughes @ Email Marketing, Email Marketing News

Why Use Email Marketing?

Inevitably, when the subject of email marketing comes up while deciding the marketing strategy for a business, the word “spam” is spoken, followed by “Why would we use email to market ourselves?” Because it works, that’s why. Your ROI (Return On Investment) with email marketing can easily be higher than any other form of marketing […]

comments 29.01.2008 Dave Hughes @ Email Marketing, Email Newsletters

A Blueprint For Newsletter Construction

Constructing an effective email newsletter may seem to be an art, but there’s a good bit of science involved as well. Each article in your newsletter should answer the “Six W’s” known to all journalism students…Who, What, Where, When, Why and hoW…about their subject. However, there is one other question you need to answer is […]