5 Tips on How to Use Colors in Email Marketing

    by Paul Shuteyev
    05.07.2012
    pencilsHey guys, Hope you're doing great! We all know how important email design is - it°s one of the most important elements of lead capturing. So in other words - your email campaign is likely to be more successful if the email message contains the good message, good design and the right colors. I would like to provide you with 5 tips on how to use colors in email marketing campaigns to make your call-2-action more visible. Please enjoy! #1 Tip: Don't overdo it. Your main message or call-2-action can get lost because of too many colors or even too much of one color. It's really enough with few colors. #2 Tip: Stay within the palette.  Don't forget about the corporate style and corporate palette - make sure your email design is related to the website design. #3 Tip: Use color to improve visibility.   Use color to mark important areas of your email body, for example - you can easily make your call-2-action extremely visible by marking it with your "key" color. #4 Tip: Be mindful of color implications. Sometimes red color means sale, sometimes - alarm or warning. So the red color can attract or scare subscribers, just think about it. #5 Tip: Make sure to keep it balanced. If the key color is blue and the supporting colors are yellow and green, go heavier on the blue and accent with the others.
    Written by:
    Paul Shuteyev
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