Sales


comments 07.02.2008 Dave Hughes @ Marketing, Sales

Online Marketing In The 17th Century

Obviously, there was no such thing as “online marketing” in the 17th century (probably due to incredibly low bandwidth), but you can still learn something from marketing methods in that time period…specifically the town crier. When someone takes their business online, and especially if they have an online-only business, the impulse is to promote it […]

comments 06.02.2008 Dave Hughes @ Email Marketing, Sales

Spend It To Make It

Everyone wants marketing for nothing and their traffic for free. (My apologies to Dire Straits.) And there are a lot of ways to get it done. But sometimes you want more for various reasons: You’re launching a new product. You’re offering a new service. You need your overall traffic numbers up. After months of using […]

comments 05.02.2008 Dave Hughes @ Email Marketing, Sales, Search Engine Optimisation Tips

A Customer’s Life: The Hunt For Help

When someone has a problem, need or desire, their first stop on the internet is usually Google.  For example, if a business owner is looking for a way to process credit cards for payment online (and they have no knowledge of this area), a trip to Google and a search for “credit card processing” will […]

comments 04.02.2008 Dave Hughes @ Sales

Sales May Not Be What You Think It Is

Most people have an image of “sales” as the process of convincing someone to conduct trade with you, whether you’re selling a product or providing a service…and that’s the wrong way to look at it. Effective sales is the process of solving problems. In 1938, the Dr. Roy Plunkett discoverd Teflon while working for Du […]

comments 24.01.2008 Dave Hughes @ Email Marketing, Sales

It’s Not Getting What You Want…

Sheryl Crow’s hit song “Soak Up The Sun” has a wonderful line in it that we can take a lesson from. “It’s not getting what you want, it’s wanting what you’ve got.” This is a definite key to peace and happiness, and it should also be a cornerstone of your marketing campaign. Your potential customers […]

comments 23.01.2008 Dave Hughes @ Sales

One Of The Most Powerful Words In Marketing

There’s one word that can carry quite a bit of power when used as part of your marketing message: “Free”. Admittedly, “free” doesn’t carry the weight it used to. With everyone reaching the point of becoming over-saturated with marketing messages, something that has the word “free” attached to it has almost become a turn-off…especially online. […]