The Difference Between Optimism, Pessimism & Marketing
The Optimist says, "The glass is half full."
The Pessimist says, "The glass is half empty."
The Marketing Consultant says,
"Your glass needs re-sizing."
It's All in How You Look at It
A mother relayed this experience, "I was driving with my three young children one warm summer evening when a woman in the convertible ahead of us stood up and waved. I was so surprised to see she was stark naked. As I was reeling from the shock, I heard my 5-year-old shout from the back seat, 'Mom! That lady isn't wearing a seat belt'!"
Marketing moral: See? It's all in the perspective. How do you look at your marketing problems?