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Top 9 Mobile Email Marketing Techniques – Reach Mobile Users with Your Email Newsletter



Mobile Email Marketing

Hi guys!

Hope you’re doing really well! I would like to discuss some basic Mobile Email Marketing techniques with you. Nowadays mobile email marketing is growing extremely fast, it went up 35% last year  in the United States – and now we have a chance to expand our email marketing campaigns to a growing quantity of a smart-phone users. Most of you are profs at creating a perfect message for your email marketing campaigns, and all I want to show now is few techniques that will help you to reach mobile users with your email newsletter. There are few differences between mobile and web-based email marketing:

  • Small screen
  • Slower download speed
  • And you have even less time to grab someone’s attention with your email

So here are Top 9 Mobile Email Marketing techniques. I’ll keep it short :)

1.  Include a plain text version of every message.

2. Keep text links uncrowded and make them standout from each other.

3.  Don’t use large images links.

4.  Use a good subject line to catch people’s attention.

5.  Use the right alt tags for your images.

6.  Have a clear call to action.

7.  Test mobile emails on different smartphones.

8.  Include a mobile style sheet.

9.  And remember – content is the King!

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Written by: Paul Shuteyev

I am an internet-marketing specialist.