comments 04.04.2011 Paul Shuteyev @ Email Marketing, Email Marketing Best Practices, Email Newsletters, Internet Marketing Strategies

Top 9 Mobile Email Marketing Techniques – Reach Mobile Users with Your Email Newsletter

Mobile Email Marketing

Hi guys!

Hope you’re doing really well! I would like to discuss some basic Mobile Email Marketing techniques with you. Nowadays mobile email marketing is growing extremely fast, it went up 35% last year  in the United States – and now we have a chance to expand our email marketing campaigns to a growing quantity of a smart-phone users. Most of you are profs at creating a perfect message for your email marketing campaigns, and all I want to show now is few techniques that will help you to reach mobile users with your email newsletter. There are few differences between mobile and web-based email marketing:

  • Small screen
  • Slower download speed
  • And you have even less time to grab someone’s attention with your email

So here are Top 9 Mobile Email Marketing techniques. I’ll keep it short :)

1.  Include a plain text version of every message.

2. Keep text links uncrowded and make them standout from each other.

3.  Don’t use large images links.

4.  Use a good subject line to catch people’s attention.

5.  Use the right alt tags for your images.

6.  Have a clear call to action.

7.  Test mobile emails on different smartphones.

8.  Include a mobile style sheet.

9.  And remember – content is the King!

Top 9 Mobile Email Marketing Techniques – Reach Mobile Users with Your Email Newsletter
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Written by: Paul Shuteyev

I am an internet-marketing specialist.


Responses (7) on "Top 9 Mobile Email Marketing Techniques – Reach Mobile Users with Your Email Newsletter"

  1. Hm, these mobile marketing tactics are basic but really good! I got bigger open-rate on mobile devices for my last campaign. What do you think?

  2. 2 Patrick G:

    Thanks for your kind words!
    You’re a lucky guy, that’s good you’re getting bigger open-rate for mobile devices.

  3. Julia Pasteliani

    Mobile devices, like smartphones, just brought a new email marketing niche to life, you are right.

    And these tips are really decent. Thanks!

  4. Lucille Anna B.

    Hi Paul,

    Thanx for such a good, but really basic article.

    As for me, it’s harder to test advertising templates for mobile email marketing, ’cause it’s about getting all the different mobile devices, with different screens, etc.

    • Hi Lucille,

      Thank you for commenting. Yes, you’re right about mobile email campaign testing – it’s way more specific – different mobile devices and screen size and resolution, different OS and browsers.

  5. I have reviewed your blog carefully so beautiful. Thanks for creating a sweet able & popular blog.